John Skinner

Senior Vice President of Sales ● Senior Vice President of Business Development ● Sales Leadership ● New Business Development ● Strategic Partnerships ● International Growth and Sales ● Team Building and Leadership

Role
Senior Vice President at Nielsen
Location
Seattle, WA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About John Skinner

A champion of competitive sales strategies that drive sustainable revenue growth in dynamic markets, I have proven my value as an executive at globally renowned tech companies time and time again. From turning around underperforming businesses to targeting new development opportunities in unique verticals, I deliver guaranteed profitability.I operate at the intersection of retail and technology—and possess the skillset to match. In these complex environments, I rely upon my instincts when it comes to making timely, high-quality decisions regarding complicated situations. My varied background has also allowed me to build equally holistic, revenue-focused teams who are comfortable negotiating with high-level retail clients or pursuing unique opportunities. Outside of direct leadership, I am often a go-to problem solver and change agent. By conducting detailed analysis of challenging business situations, I devise the perfect strategy to turnaround and transform the organization. This often involves a new approach to leadership or a revamped business plan that encompasses relevant stakeholder groups.As I take the next step in my career, I am eager to drive global revenue growth for a cutting-edge company operating in a complex, competitive market. Let’s connect and start a conversation about the value I can bring to your team.

Experience

  1. Senior Vice President

    Nielsen

    Oct 2024 — Present

    Senior Vice President responsible for partnerships and monetization.Report directly to the Chief Revenue Officer (CRO) with a mandate to drive consistent, sustainable revenue growth across a strategic global client spanning multiple lines of business, owning both commercial performance and long-term relationship strategy.Led and scaled a hybrid sales and business development organization with global revenue ownership, delivering exponential growth through complex, technically driven enterprise sales cycles, C-suite negotiations, and repeatable, scalable growth motions.Owned the end-to-end partnership strategy, driving coordinated execution across enablement, solutions, marketing, investments, and go-to-market initiatives to accelerate enterprise adoption, expand AI-driven use cases, and maximize long-term partner value.Partnered with senior product and go-to-market leaders to shape AI, data, and platform roadmaps, unlocking two-way data integrations and monetizable AI capabilities; negotiated and executed complex commercial agreements for AI-enabled products and services while establishing governance frameworks and responsible AI guardrails that balanced revenue growth, trust, and regulatory compliance.

Education

  • Cornell Johnson Graduate School of Management

    MBA, Business

  • United States Air Force Academy

    BS, Russian Area Studies and Humanities Double Major

Skills

  • Product Management
  • Business Development
  • Digital Marketing
  • Project Planning
  • Retail
  • Sales
  • Team Leadership
  • Leadership
  • Cross-Functional Team Leadership
  • Management
  • Team Building
  • Multi-Channel Retail
  • Strategic Planning
  • Analytics
  • Business Strategy
  • Ecommerce
  • Business Modeling
  • Online Advertising
  • Strategy
  • E-Commerce
  • Competitive Analysis

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John Skinner — Senior Vice President at Nielsen in Seattle, WA, US | Unifers