Christina Johnson

About Christina Johnson

I’m a marketing executive with 20+ years of experience building and scaling brands in complex, multi-brand, multi-market environments - both in-house and agency-side.I currently lead marketing for a private equity–backed portfolio of six consumer brands operating across twelve markets, where I own omnichannel strategy, revenue contribution, team leadership, and value-creation initiatives tied directly to enterprise growth. Since stepping into the role, marketing’s contribution to company revenue has increased from 40% to 47%, reflecting a deliberate focus on pipeline quality, attribution discipline, and scalable demand systems. In parallel, I serve as fractional CMO to one of our dealer partners, advising on go-to-market strategy, demand generation, and marketing infrastructure.I operate at the intersection of strategy and accountability. I build brands people care about and systems that scale - with a clear focus on measurable outcomes, commercial impact, and organizational alignment. Whether clarifying positioning, modernizing go-to-market motions, integrating acquisitions, or building strong teams, I treat marketing as a growth engine, not a support function.My work consistently centers on:• Connecting brand strategy to predictable revenue generation• Designing scalable workflows, analytics frameworks, and vendor ecosystems• Leading cross-functional alignment between marketing, sales, and operations• Partnering with executives, boards, and investors on performance and growth strategy• Integrating acquisitions and aligning multi-brand portfolios for scaleI’ve led enterprise rebrands, national campaigns, advanced automation initiatives, AI-enabled demand programs, and multimillion-dollar budgets in highly competitive markets. A defining chapter in my career has been leading through acquisition and post-acquisition integration - supporting due diligence, brand transition, systems alignment, and scalable growth planning. That experience sharpened my understanding of enterprise value creation and what marketing must deliver as organizations expand, consolidate, or prepare for exit.Beyond day-to-day leadership, I’m an active industry voice, speaking at national marketing conferences and on podcasts about modern growth strategy and the responsible application of AI in marketing operations.I thrive in environments where marketing is expected to drive results, shape strategy, and operate as a business partner. My goal is simple: build teams, playbooks, and brands that scale - and enjoy the work (and the occasional nacho plate) along the way.

Experience

1. Vice President of Marketing

   Artisan Custom Closets

   Mar 2025 — Present · Atlanta, GA, US

   Executive leadership team member and top marketing executive for the Artisan Family of Brands (AFOB), a portfolio of six consumer brands operating across twelve markets. Lead enterprise marketing strategy, revenue contribution, brand integration, and demand performance across the portfolio.• Increased marketing’s contribution to total company revenue from 40% to 47% by strengthening attribution discipline, pipeline quality, and scalable demand systems.• Increased marketing-generated appointment volume double digits year over year across the AFOB, even as earned demand sources declined, elevating marketing’s share of total revenue and reinforcing its role as the primary growth engine during broader demand contraction.• Direct multimillion-dollar annual marketing investment and manage a 50+ vendor ecosystem, driving accountability, cross-brand consistency, and measurable ROI across digital, traditional, and event channels.• Led a portfolio-wide brand architecture and positioning overhaul, unifying identity across brands and launching a scalable system designed to support acquisition, integration, and long-term enterprise value creation.• Spearheaded post-acquisition marketing integration in Chattanooga, more than doubling marketing-generated appointment run rate and establishing digital acquisition channels as the dominant growth driver.• Guided new market entry strategy, aligning brand, demand, and operational readiness to support scalable growth in competitive metros.• Integrate data-driven optimization frameworks, including AI-informed performance analysis, to improve forecasting, budget allocation, and pipeline visibility.• Serve as Fractional CMO to dealer partner, advising on go-to-market strategy and marketing infrastructure ahead of potential acquisition.• Build and mentor a high-performing marketing organization, regularly presenting KPI dashboards and strategic recommendations to executive leadership, board members, and investor stakeholders.

Education

• Eckerd College

  Marine Biology and Biological Oceanography

• Georgia State University

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

Skills

• Social Media
• Event Planning
• Event Management
• Event Marketing
• Social Media Marketing
• Marketing Strategy
• Graphic Design
• Sales
• Public Speaking
• Media Relations
• Sponsorship
• Sports
• Marketing
• Copywriting
• Leadership
• Management
• Marketing Management
• Customer Service
• Video Production
• Strategic Planning
• Budgets
• Facebook
• Sports Marketing
• Social Networking
• Public Relations
• Photography
• Advertising
• Marketing Communications
• Microsoft Office
• Fundraising
• Sports Management
• Time Management
• Digital Media
• Press Releases
• Strategic Communications
• Online Advertising
• Writing
• Search Engine Optimization (SEO)
• Customer Relationship Management (Crm)
• Search Engine Marketing (Sem)