Jeff Johnson

About Jeff Johnson

With a wealth of experience presenting at product launches, keynote speeches, sales conferences, and executive briefings, I specialize in crafting sales and marketing messaging that effectively communicates the potential of cloud technologies to both technical and business audiences, helping customers to fully realize their benefits.

Experience

1. Product Marketing Manager

   ControlUp

   Feb 2021 — Present

   As a Software Product Marketing Manager, I conduct comprehensive market research to understand customer needs, market trends, and the competitive landscape. This research is instrumental in developing detailed user and buyer personas that guide our marketing strategies.I excel in translating complex technical details into user-friendly benefits, crafting compelling messages across various marketing channels, including landing pages and ad campaigns. My expertise in product positioning ensures that our products resonate with the target audience.I develop and execute go-to-market strategies for multiple product launches, coordinating seamlessly with cross-functional teams such as product management, sales, and engineering to ensure successful launches. My role also involves training sales teams on product features and benefits, enabling them to effectively communicate with prospects. Additionally, I create marketing materials that highlight the unique features and benefits of our products.Post-launch, I monitor customer feedback and market response, using this data to suggest improvements for future product iterations. My collaborative approach involves working closely with product managers, UX designers, engineers, and other stakeholders throughout the product lifecycle, ensuring that our product marketing efforts align with overall company goals and brand ideals.

Education

• California State University, Fullerton

  Bachelors of Science, Communications

Skills

• Technical Marketing
• Systems Management
• Ski Instructor
• Technical Writing
• Software Development
• Saas
• Keynote
• Integration
• Technical Architecture
• Virtualization
• IT Infrastructure Management
• Microsoft Certified Systems Engineer
• Virtualization Solutions
• Virtualization Technology
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Pre-Sales
• Vdi
• Microsoft Products
• Competitive Analysis
• Microsoft Technologies
• Security
• Enterprise Software
• Program Management
• Iaas
• Microsoft Certified Professional
• Project Management
• Active Directory
• Cloud Computing
• Solution Selling
• Microsoft Certified Trainer
• Motivational Speaking
• Public Speaking
• Software as a Service (Saas)
• Consulting
• Microsoft Infrastructure
• System Deployment