Johnson Rathnam
Product & Portfolio - Pg & Pos @HDFC Bank
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WORK HISTORY
Product & Portfolio - Pg & Pos @HDFC Bank
Analysing spending and behavior of stock book merchants for meeting Key portfolio metrics- Build and implement strategies for cross-selling - Banking, Payment mode, Affordability, and lending- Closely monitor the portfolio and new sourcing and recommend changes that will help drive activation & increase early activation on the stock portfolio to achieve 75% activation rate- Identify merchant profiles of never active and nil counters and build a strategy for activation - Work closely with the marketing/campaigns team and banks\' internal/ external channel partners to drive high activation, x-sell, and merchant engagement- Jointly work with the relevant stakeholders to develop the channels to enable new acquisitions, TAT reduction, and enhance customer experience
EDUCATION
Mumbai University Mumbai
Bachelor in Mass Media
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
ABOUT JOHNSON RATHNAM
Experienced Marketing Specialist with a history of working in tech company. Skilled in Marketing, Sales Operations (Direct & Indirect), Strategy Planning, Businesses Development, Channel Partner Management, Digital transformation
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