Johnson Philip

About Johnson Philip

Visionary, strategic, and Entrepreneurial in nature. Love to work on business strategy and profitability of the business.Graduated from Saveetha School Of Management and started my career in IT and E-Commerce.As a quick learner, my career has blessed me with varied exposure, with opportunities to gain in-depth knowledge in Business Development, Vendor management, Digital Marketing, and E-commerce operations.I have established two brands from the scratch and made them into profitable brands.Happy to connect with great minds.

Experience

1. E-commerce & Digital Marketing Manager

   Classic Polo

   Oct 2021 — Present · Coimbatore, IN

   Responsible for overall E-commerce operations and Digital media development.• Managing and supervising the E-Commerce and Digital Marketing Team.• Researching the current trends in the market and implementing them on the company website• Performing Strategic Planning for E-commerce growth and taking full responsibility for the execution.• Managing smooth operations of E-commerce website listings, logistics, returns and portal reconciliations.• Taking all relevant business decisions related to online product portfolio, price movements, and participation in marketing & sales promotions in consultation with internal stakeholders.• Responsible for and managing overall P&L for the E-commerce business, delivering on the agreed top-line and bottom-line targets.• Spearheading the implementation of Omni channel initiative for all the stores.• Heading the team for plans and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Designs, builds and maintains our social media presence.• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Collaborates with internal teams to create landing pages and optimize the user experience.• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Collaborates with agencies and other vendor partners.• Provides thought leadership and perspective for adoption where appropriate.• Hands-on experience in all digital-related ads and activities.

Education

• Saveetha School Of Management

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2012 — 2014

• Symbiosis Centre for Distance Learning

  Bachelor's degree, Logistics, Materials, and Supply Chain Management

• Saveetha school of Management

  MBA, Marketing

  2012 — 2014

Skills

• Sourcing
• Vendor Management
• Human Resource Development
• Strategy
• E-Commerce
• Crm
• Business Development
• Resource Management
• Change Management
• Human Resources
• Sales
• Technical Recruiting
• Team Management
• Business Strategy
• Contract Recruitment
• Economics
• Talent Acquisition
• Screening
• Management
• Strategic Planning