Brandi Johnson

About Brandi Johnson

Senior Marketing, Branding & Advertising Leader with noted experience and verifiable achievements in delivering profit growth and brand recognition through the strategy, vision and execution of brand/marketing strategies and media plans across various platforms for $1.8B+ worldwide brand. Special talent for enhancing marketability through innovative marketing campaigns, media planning strategies and advertising solutions, as well as establishing clear brand messaging and enhancing exposure using various platforms such as digital, broadcast, CTV/OTT, outdoor, print and social media. Recognized for advanced account management strengths with proven track record of managing relationships with key enterprise clients.

Experience

1. Regional Advertising Director

   Popeyes Louisiana Kitchen

   Jan 2011 — Present · Austin, TX, US

   Recruited into role based on previous experience working for Popeyes as an outside account executive to lead the development and rollout of internal marketing/advertising program. Oversee the design and execution of media plans for 80 markets across various segments, including broadcast, outdoor, digital, social and print channels. Partner with market and franchise leadership to establish strategy and messaging for the brand to drive overall growth and exposure. Hold direct accountability for the vision, strategy, planning and execution of targeted marketing and advertising campaigns across various platforms. Hire, develop and lead teams of up to 10; manage an allocate up to $60M budget. Coordinate and execute media/digital planning for all markets, monitoring monthly deliverables across all platforms; assess key performance indicators (KPIs) to ensure effectiveness of campaigns, revising as needed to ensure the attainment of corporate and individual market goals. Lead team members in the design and delivery of cohesive, multi-channel local media plans based on business intelligence data, industry trends and ROI analysis; leverage television, digital and social media platforms to boost market revenue performance. Built strong, collaborative partnerships with leadership of 3,200+ franchises across the US and Canada to coordinate the planning and execution of strategic advertising and marketing campaigns. Presented ROI projections, historical data and potential local media plans to franchise and market leadership to gain buy-in for allocating incremental budget funds for advertising new service rollouts and product promotions. Successfully secured up to 91% approval from active media markets for funding special promotions. Transitioned to new systems and procedures post-acquisition/change of leadership; worked closely with market leadership on the implementation of new systems and processes to ensure continued growth and success.

Education

• The University of Texas at Austin

  Bachelor of Science - BS

• Le Cordon Bleu College of Culinary Arts-Austin

  Associate of Applied Science