John Sheldon

Director of Sales | VP Sales | Revenue Leadership, CRM Optimization, Pipeline Strategy, Team Development | Build Scalable Sales Systems and Drive Predictable Revenue Growth

Role
Founder & Principal Consultant at Greatsun Consulting Llc
Location
Charlotte, NC, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About John Sheldon

I build and scale revenue engines. Sales and business development leader with 18+ years of experience driving multi-million-dollar growth by transforming underperforming teams into structured, high-output organizations. I specialize in pipeline discipline, CRM optimization, and building systems that create consistent, predictable revenue. I’ve led sales teams, implemented performance frameworks, and improved conversion, efficiency, and forecasting accuracy across multiple organizations. My strength is aligning strategy with execution - bringing structure, accountability, and clarity to environments that need it most. I’m known for strong leadership, clear communication, and the ability to drive results without sacrificing culture. I thrive in growth and turnaround environments where execution matters. Core Focus Areas- Sales Leadership & Team Development- Revenue Operations & Forecasting- CRM & Systems Optimization- Pipeline Strategy & Conversion Improvement- Experience across SaaS, Energy, and Healthcare TechnologyOpen to Director of Sales, VP Sales, and Business Development leadership roles focused on growth and scale.Public Relations for Solar & Renewables in Recent Yearshttps://tinyurl.com/JohnSheldon2

Experience

  1. Founder & Principal Consultant

    Greatsun Consulting Llc

    Mar 2025 — Present · Fort Mill, SC, US

    Solar consulting practice focused on sales strategy, solar design, and operational systems that enable scalable growth for installers, EPCs, and developers- Deliver Aurora Solar design services for residential and commercial solar projects using construction plans and site data- Advise solar companies with CRM optimization and pipeline management across Salesforce and Zoho environments- Advise installers and EPC partners on sales process design, quoting workflows, and operational improvements- Guide teams implementing Aurora Solar, Helioscope, and Energy Toolbase to model production and financial performance- Provide strategic guidance on partnerships, equipment selection, and sales enablement for new construction and commercial solar projects

Education

  • Florida International University - College of Business

    Bachelor of Science - BS, Business Administration and Management, General

    2003 — 2008

Skills

  • Lead Generation
  • Energy Efficiency
  • Business-to-Business (B2b)
  • Marketing
  • Green Building
  • Management
  • Team Building
  • Sales Process
  • B2b
  • Customer Relations
  • Entrepreneurship
  • Solar Thermal
  • Strategic Partnerships
  • Product Development
  • Contract Negotiation
  • Selling
  • Start-Ups
  • Residential
  • Solar Pv
  • Salesforce.com
  • Solar Power
  • Alternative Energy
  • Sales Management
  • Sustainability
  • Public Relations
  • Green Technology
  • Business Strategy
  • Business Development
  • Wind
  • Sustainable Energy
  • Solar
  • Cleantech
  • Renewable Energy
  • Strategy
  • Residential Homes
  • Marketing Strategy
  • Strategic Planning
  • Sales
  • Marketing Management
  • Public Speaking

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John Sheldon — Founder & Principal Consultant at Greatsun Consulting Llc in Charlotte, NC, US | Unifers