John S. Hanna
- Role
- Vice President of Marketing, Employee Benefits at IMA Financial Group, Inc.
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About John S. Hanna
As the Senior Vice President of Marketing for Employee Benefits at IMA, I\'m committed to…
Experience
Vice President of Marketing, Employee Benefits
Nov 2021 — Present
As Vice President of Marketing for Employee Benefits at IMA, I leverage my extensive experience in the entertainment industry and entrepreneurial start-ups to revolutionize insurance marketing. With a passion for shaping brand perception and driving sales success, I am committed to positioning IMA as the premier partner for employee benefits solutions. My strategic approach encompasses evolving communication strategies, developing buyer personas, and creating engaging sales funnels. Guided by data-driven insights from our comprehensive national research study, I have successfully crafted five distinctive buyer personas that inform our marketing, product development, and client experience teams. These proprietary findings have also fueled the expansion of our digital marketing presence, enhancing lead generation efforts. Leading a team of five, I focus on developing strategic content and sales tools that are purposefully designed to be clear, informative, and data-backed. My primary goal is to simplify and streamline insurance marketing, making it accessible and effective for both our human resources clients and prospective buyers. Key Achievements:* Pioneered the creation of five distinct buyer personas based on extensive national research, driving targeted marketing and sales strategies.* Spearheaded the evolution of IMA\'s digital marketing footprint for employee benefits, resulting in a significant increase in lead generation.* Developed strategic content and sales tools that are easy to understand, resourceful, and data-driven, enhancing client satisfaction and sales outcomes.* Cultivated a high-performing team of marketing professionals, fostering a collaborative and results- oriented work environment. Specialties: Strategic Marketing | Buyer Persona Development | Client Experience | Digital Marketing | Sales Generation | Content Marketing | Employee Engagement | Team Leadership
Education
University of Southern California
Master of Business Administration - MBA
USC Marshall School of Business
MBA, Product Development & Marketing
San Francisco State University
BS, Business Administration
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