John Seeds

About John Seeds

Hands-on executive delivering 15+ years of well-rounded marketing and business development B2B leadership experience. Proven ability to develop, budget, and execute a strategic marketing roadmap that leverages brand insights with comprehensive tactical marketing and sales plans. Success serving in leadership roles, leveraging high EQ and an empathetic approach with the ability to maintain accountability for influencing company direction and building teams. Experience simultaneously managing outside resources—agencies, consultants, and part-time workers while scaling a business organically and inorganically. Highly analytical and able to quickly synthesize data to make insights-driven decisions and establish effective metrics to approach marketing strategy and execution, while not losing sight of the core value of brand activation.• I am enthralled by technology and the effect that it has on our lives and businesses• My passions are to help technology companies achieve product and services growth through marketing strategy & execution• I have worked at a start-up software business through acquisition and helped transition into a Fortune 100 company• My tactical skill-set includes system administration for CRM and Marketing Automation platforms to drive revenue through technology and process alignmentAlso ask me about running with the bulls in Pamplona or climbing Machu Picchu!

Experience

1. Global Crm Portfolio Leader

   TTEC Digital

   Jan 2026 — Present · Charlotte, NC, US

   Executive Mandate: Lead the global growth and operational strategy for the company\'s CRM portfolio, owning sales, marketing, partnerships, and delivery excellence.Portfolio Strategy: Directing the commercial and delivery roadmap to drive cross-practice synergies, moving clients from single-point solutions to integrated, multi-platform AI-led CX ecosystems across Contact Center, CRM, Data & Analytics.Practice Growth: Responsible for the end-to-end performance of the Salesforce practice, aligning partner channel relationships, specialized delivery teams, and go-to-market motions to capture market share.

Education

• The University of North Carolina at Chapel Hill

  B.A,, Journalism & Mass Communication

  2004 — 2008

Skills

• Product Marketing
• Salesforce.com
• Direct Sales
• Sales Operations
• Strategic Partnerships
• Customer Service
• Crm
• Start-Ups
• B2b
• Leadership
• Social Media Marketing
• Sales
• Email Marketing
• Public Relations
• Business Development
• Inside Sales
• Cold Calling
• Strategy
• New Business Development
• Advertising
• Saas
• Microsoft Dynamics
• Enterprise Software
• Sales Management
• Marketing
• Cloud Computing
• Marketing Strategy
• Photoshop
• Content Marketing
• Event Planning
• Sales Process
• Demand Generation
• Social Media
• Management
• Lead Generation