John Craft

Role
Field Marketing Manager at Patco Brands
Location
Austin, TX, US
LinkedIn followers
500 followers

About John Craft

Strategy driven professional with over 5 years of experience in brand building…

Experience

  1. Field Marketing Manager

    Patco Brands

    May 2022 — Present

    Plan and execute brand events across the country such as Aspen Food & Wine and Tales of the Cocktail • Executed over 75 events in a 6 month period showcasing Patco Brands products to over retail customers, distributors, retailers, and on premise decision makers • Collaborate with leadership and sales team to establish go to market launch strategies • Handle full field marketing execution for all Agave RTDs, Seltzer\'s, Tequilas, and Whiskey Portfolio\'s • Create launch strategies with brand marketing, digital, and trade teams to launch our new spirits and RTD skus monthly. • Build street teams regionally and nationally, while managing external agencies representing Patco brands • Rancho La Gloria is the #1 Nationally Nielsen ranked RTD • Dough Ball Cookie Dough Whiskey is the #1 Fastest Growing Whiskey in the US Market

Education

  • University of Georgia - Terry College of Business

    Bachelor’s Degree, Marketing

Skills

  • Online Marketing
  • Research
  • Cold Calling
  • Styling
  • Social Media Marketing
  • Communication
  • Sales
  • Marketing
  • Advertising
  • Facebook
  • Powerpoint
  • Philanthropy
  • Leadership
  • Event Management
  • Social Media
  • Microsoft Word
  • Social Networking
  • Marketing Strategy

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John Craft — Field Marketing Manager at Patco Brands in Austin, TX, US | Unifers