John Scheibel

About John Scheibel

I currently am the Executive Vice President & Chief Financial Officer of Trefoil Group, Inc.(Trefoil). Trefoil Group is a full-service strategic marketing communications agency located in Milwaukee, WI. From brand development to global public relations, online advertising to trade show support, digital marketing, social media and more, Trefoil has leveraged capabilities developed in B2B marketing – particularly in manufacturing – to help clients across many industries achieve success. What sets Trefoil apart from other public relations and marketing firms is our belief in grounding our programs in strategy and always supporting business goals. It is the integration and the execution of the right mix of tactics that ultimately generates leads, increases conversions and meets the business goals of our clients. Specialties: Industries: Mostly B2B and B2B2C with focused experience in Manufacturing, Plastics, Professional Services, Healthcare, Private Equity (PE) and Mergers & Acquisitions (M&A). Services: Market Research, Branding & Positioning using our TrueCenter™ process, Public Relations, Content Marketing, Global Marketing, Digital/Social Media, Web Design, Recruitment and Retention, Trade Show Support,

Experience

1. Executive Vice Prsident & Chief Financial Officer at Trefoil Group

   Trefoil Group

   Jan 2018 — Present

Education

• University of Wisconsin-Madison - School of Business

  BBA, Accounting

  1972 — 1976

• University of Wisconsin-Madison

  BBA - Accounting, Accounting/Information Serives

  1972 — 1976