John Sanders

About John Sanders

Senior sales executive with experience in dynamic publishing, print supply chain, production automation, digital asset management, server and storage architecture, software development strategy, graphic arts workflow process, creative services collaboration solutions and marketing automation. Thirteen years experience in driving revenue growth and increasing market share in emerging companies focused on publishing software and hardware solutions and platforms. Experience in technology selection, partner development, sales and marketing strategy, negotiation, contracts and deployment.Specialties: Process analysis, systems architecture, contract negotiation, sales training and mentoring.

Experience

1. Sales Director

   Smart Communications.

   Aug 2022 — Present

   Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud™ platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific. Smart Communications’ Conversation Cloud platform includes the enterprise-scale customer communications management (CCM) power of SmartCOMM™, forms transformation capabilities made possible by SmartIQ™ and the trade documentation expertise of SmartDX™. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry. To learn more, visit smartcommunications.com.

Education

• University of Vermont

  BA, Political Science

Skills

• Lead Generation
• Salesforce.com
• Solution Selling
• Business Planning
• Business Strategy
• Enterprise Software
• Sales Management
• Direct Sales
• Key Account Management
• Business Development
• Strategy
• Product Management
• B2b
• Saas
• Process Analysis
• Go-to-Market Strategy
• Account Management
• New Business Development
• Product Marketing
• Sales
• Strategic Partnerships
• Sales Process
• Business-to-Business (B2b)
• Leadership
• Management
• Sales Operations
• Professional Services
• Competitive Analysis
• Contract Negotiation
• Selling
• Start-Ups
• Negotiation
• Software Industry