John Ribbing

About John Ribbing

I’m a user-focused digital professional with over 30 years of experience helping teams plan, build, and improve websites and digital products in ways that make sense to the people using them.At this stage in my career, I spend most of my time helping teams think clearly about the work—why we’re doing it, who it’s for, and how we’ll know if it’s actually working. I help set direction, create shared understanding, and make sure user research and usability findings are part of everyday decision-making, not something done after the fact.My background includes work as a copywriter, site editor, site manager, information architect, UX designer, and usability analyst. That breadth helps me support designers, researchers, writers, and developers by giving them context, helping them connect the dots, and removing obstacles when things get stuck.I enjoy working closely with teammates, offering feedback, and helping people grow more confident in their own judgment and craft. I’m especially interested in usability, accessibility, and simplifying complex systems that have evolved over time.I also write occasionally about UX, usability testing, and observation at:

Experience

1. User Experience Design Manager

   AAA-The Auto Club Group

   Dec 2021 — Present · Dearborn, MI, US

   The UX Design Manager position is a fast-paced job that seeks to balance the needs of the business with the needs of the customers. Some of the responsibilities include:• Lead and mentor a team of 6 UX Designers • Responsible for the vision, research, design, and testing of all ACG web site and mobile apps • Create a new design system aligned with WCAG and accessibility best practices. • Plan, conduct, evaluate and present qualitative and quantitative research to senior-level executives and managers• Develop success metrics for digital properties

Education

• Utica High School

  College Prep

  1981 — 1984

• Wayne State University

  Bachelor of Science (B.S.), Marketing

  1992 — 2000

Skills

• Interactive Marketing
• Strategy
• Interactive Advertising
• Heuristic Analysis
• Digital Marketing
• Moderating
• Web Analytics
• Integrated Marketing
• Advertising
• Art Direction
• Digital Media
• User Interface Design
• Online Advertising
• Card Sorting
• Creative Direction
• Website Testing
• Information Architecture
• User Experience
• Online Moderation
• Digital Strategy
• Wireframes
• Interaction Design
• Usability Testing
• Wire Framing
• Project Management
• Social Media
• Social Media Marketing
• Usability