John R. Hines

About John R. Hines

I am a Vice President and Senior Director-level with a…

Experience

1. Head of Web and Ecommerce Strategy

   Rentokil Terminix

   Jul 2021 — Present

   Established digital strategy to transform a 95-yr old company into a modern, digital-first, eCommerce-enabled organization. Launched entirely new, modernized web site, including the most advanced eCommerce experience in the pest control industry. Aligned stakeholders across departments, including the C-Suite & IT, to gain support for the redesign and launch, as well as downstream sales fulfillment and lead execution. Also managing consolidation of multiple Magento global sites into terminix.com. • Increased web-driven % of Sales Revenue by 12% points in 2023 by building a user-centric, industry-leading eCommerce environment which now contributes an avg of 43% of attributed revenue, coming from 26% in 2021 and 24% in 2020. • Increased total website leads in 2022 by 29% yr/yr and website sold units by 48% yr/yr by driving re-architecture of the site with search optimization and personalization in mind. Funnel entry engagement has grown from 8% to 13% of sessions by deploying personalization/localization and search-centric content strategies, as well as re-engagement. • Built digital team, budget and technology stack including Search, eCommerce & web CMS (Sitecore & Magento); mobile/responsive design; web analytics (Google Analytics + PowerBI; integration with Salesforce Marketing Cloud; successfully grew team of high-performing digital professionals focused on SEO, Content, eCommerce, UX, front-end development, and analytics—establishing a Digital Center of Excellence which hadn’t existed previously.

Education

• Brigham Young University

  BS, Communications/Advertising Management

  1983 — 1988

• Keller Graduate School of Management of DeVry University

  Master of Business Administration - MBA, Marketing

  1993 — 1994

• Keller Graduate School of Management of DeVry University

  MBA, (Did not complete)

  1993 — 1993

Skills

• Strategic Partnerships
• Ebusiness Leadership
• E-Commerce Solutions
• E-Commerce
• Web 2.0
• Crm
• E-Business
• Social Networking
• Integrated Marketing
• Marketing Management
• Email Marketing
• Social Media
• Web Analytics
• Customer Relationship Management (Crm)
• Marketing Strategy
• Public Relations
• Interactive Advertising
• Digital Marketing
• Analytics
• Lead Generation
• Marketing
• Online Advertising
• Digital Strategy
• Strategy
• SEO
• Marketing Communications
• Management
• Advertising
• Strategic Planning
• Web Design
• Social Media Marketing
• Direct Marketing
• Digital Media
• Web Technology Strategy
• Leadership
• Sem
• Online Marketing