John Reinwald

About John Reinwald

Humanizing your social media efforts helps humanize your brand, which in turn fosters community, customer loyalty and, ultimately, growth. “My career began in outside sales (B2B and B2C) on a local level focusing on acquiring strategic real estate partnerships using technology as a way to differentiate myself. That dedication to technology led to my current position, becoming a champion within the organization to influence innovation using social media to engage more effectively with our customers.I now use some of the key characteristics of building an innovative social media program, such as openness, listening, education, creativity, and leadership to develop and implement a social strategy that inspire’s customer-facing employees and managers to effectively engage with clients to create more one-on-one sales opportunities for First American Title.Specialties:Social Media, Social Media Marketing, Social Media Strategy, Blogging, Blogging Strategy, Web 2.0, Real Estate Technology, Mortgage Marketing, Direct E-marketing, Monitoring Analytics/ROI, Brand Identity, Emerging Technologies, Sales Training, Escrow, Title, Real Estate,Inbound Marketing, Video Blog, Digital Media, Content Management, Account Management, B2B, B2C, Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, Foursquare, Instagram, Mobile Marketing.Business Tools: Engage 121, Basecamp, Private Business Social Networks, Keynote, Hootsuite, Tweetdeck, WordPress, Email MarketingPlease note: The views expressed here reflect only my personal views and are not the views of my employer.

Experience

1. Social Media & Related Technology Manager Direct Division

   First American

   Jan 2010 — Present

   Technology and Social Media are quickly evolving. Social Media exists to provide trusted, third party information to our client base who are looking for something other than a sales pitch.As Social Media Manager with First American Title, I work closely with our internal sales and escrow teams to help them create an online community engaged around social networking.The views expressed here reflect only my personal views and are not necessarily the views of my employer.

Education

• University of Oregon

  B.S.

  1989 — 1994

Skills

• Leadership
• Facebook
• Web Video
• Business Development
• Social Media
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Mobile Technology
• Real Estate Transactions
• Mortgage Lending
• Online Advertising
• Analytics
• Social Media Monitoring
• Marketing Strategy
• Real Estate
• Online Video
• Marketing
• Wordpress Design
• Sales Operations
• New Business Development
• Corporate Blogging
• Email Marketing
• Web Analytics
• Web 2.0
• Selling
• Sales
• Social Networking Sites