John Raffetto

About John Raffetto

I am most passionate about the epic transformation of economy and society under way (and only just beginning), thanks to technology. This includes a radical evolution in the ways humans share and trust in news; the use of algorithms to feed us information and the use of AI to create it; the promise of limitless information and the peril of limited critical thinking; and new approaches for the future of my profession: strategic communications.I lead a team of highly talented pros at Raffetto Herman Strategic Communications (DC, Seattle, NY) – an award-winning “Fastest Growing Company” and “Best Places to Work” – as we provide the innovation economy’s most inspiring leaders and promising companies with a platform to share their ideas with the world, and shape our shared future.

Experience

1. CEO

   Raffetto Herman Strategic Communications

   Jan 2008 — Present

Education

• University of Alaska Anchorage

  BA, Journalism & Public Communications

  1987 — 1992

Skills

• Reputation Management
• Social Media
• Copywriting
• Public Affairs
• Policy
• Public Policy
• International Relations
• Public Relations
• Internal Communications
• Media Relations
• Message Development
• Government
• Strategic Public Relations Planning
• Press Releases
• Content Strategy
• Fundraising
• Marketing Strategy
• Digital Strategy
• Crisis Communications
• Strategy
• Messaging
• Thought Leadership
• Communication Training
• Marketing
• Web Content
• Spokesperson
• Leadership
• Content Development
• Corporate Communications
• Strategic Planning
• Public Speaking
• Strategic Partnerships
• Strategic Communications
• Proposal Writing
• Marketing Communications
• Speech Writing
• Blogging