John P. Wise

Director of Digital Media | Content Strategy | Brand Extension Leader | Audience Development | Revenue Growth | Helping Others Grow Their Value | Energy Giver

Role
Director of Digital Media at Abc 6 Wsyx-Tv
Location
Columbus, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About John P. Wise

Award-winning news veteran with a proven track record of growing digital audience and revenue. I enjoy teaching early-career staffers how to become not just better producers but also better leaders. I like to build a culture that embraces all things digital and social, allowing my teams to own breaking news and big stories on all platforms.The view is just as nice at feet, from where I can strategize with other creative thinkers on how best to collaborate, innovate and monetize.Our team at WSYX followed up a strong 2023 by sharpening its focus on video-platform growth in 2024. How did we do?YOUTUBE+ Watch time up 128 percent+ Revenue up 80 percent+ Subscribers up 51 percent+ Views up 25 percentINSTAGRAM+ Views up 204 percent+ Engagements up 172 percent+ Impressions up 102 percent+ Followers up 25 percentTIKTOK (We had a viral video on this platform in October, so that\'s why these numbers are wild!)+ Followers up 166,061 percent+ Engagements up 23,008 percent+ Video views up 5,534 percentAnd we\'ve already earned bragging rights in 2025 with an all-time best for monthly app users in January!I prioritized a positive and healthy work environment before it was cool; team chemistry is a must and a sense of humor helps, too!

Experience

  1. Director of Digital Media

    Abc 6 Wsyx-Tv

    Jul 2022 — Present · Columbus, OH, US

Education

  • University of Cincinnati

    BA, English

    1988 — 1994

Skills

  • Breaking News
  • Digital Media
  • Television
  • Blogging
  • Storytelling
  • Cms
  • Editing
  • Broadcasting
  • Copywriting
  • Journalism
  • Copy Editing
  • Broadcast
  • Content Management
  • Facebook
  • Social Media
  • Editorial
  • Content Strategy

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John P. Wise — Director of Digital Media at Abc 6 Wsyx-Tv in Columbus, OH, US | Unifers