John P. Wise
Director of Digital Media | Content Strategy | Brand Extension Leader | Audience Development | Revenue Growth | Helping Others Grow Their Value | Energy Giver
- Role
- Director of Digital Media at Abc 6 Wsyx-Tv
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About John P. Wise
Award-winning news veteran with a proven track record of growing digital audience and revenue. I enjoy teaching early-career staffers how to become not just better producers but also better leaders. I like to build a culture that embraces all things digital and social, allowing my teams to own breaking news and big stories on all platforms.The view is just as nice at feet, from where I can strategize with other creative thinkers on how best to collaborate, innovate and monetize.Our team at WSYX followed up a strong 2023 by sharpening its focus on video-platform growth in 2024. How did we do?YOUTUBE+ Watch time up 128 percent+ Revenue up 80 percent+ Subscribers up 51 percent+ Views up 25 percentINSTAGRAM+ Views up 204 percent+ Engagements up 172 percent+ Impressions up 102 percent+ Followers up 25 percentTIKTOK (We had a viral video on this platform in October, so that\'s why these numbers are wild!)+ Followers up 166,061 percent+ Engagements up 23,008 percent+ Video views up 5,534 percentAnd we\'ve already earned bragging rights in 2025 with an all-time best for monthly app users in January!I prioritized a positive and healthy work environment before it was cool; team chemistry is a must and a sense of humor helps, too!
Experience
Director of Digital Media
Jul 2022 — Present · Columbus, OH, US
Education
University of Cincinnati
BA, English
1988 — 1994
Skills
- Breaking News
- Digital Media
- Television
- Blogging
- Storytelling
- Cms
- Editing
- Broadcasting
- Copywriting
- Journalism
- Copy Editing
- Broadcast
- Content Management
- Social Media
- Editorial
- Content Strategy
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