John Procopio

About John Procopio

My educational background is in Psychology, but I’ve spent the last 25+ years in digital marketing. My lens for marketing comes through that behavioral psychology. What motivates us, why we make the choices we do, and how this can be easier are questions I often consider. I find this AI phase we\'re in now fascinating.Most of my career has been in eCommerce, SaaS, and agencies. I really like the client aspect with agencies and the constant problem-solving across distinct industries. I\'m a big fan of listening to customers and translating data into actionable plans for growth. Here\'s how I help:• Building custom digital marketing strategies• Creative copywriting and long-form content• Conversion Rate Optimization (CRO)• SEO/AEO Strategy• Using data to make smart decisions• Leading and mentoring teamsAt Funk/Levis & Associates, I serve as the Senior Digital Strategist, expanding our digital impact for clients. In my free time, I\'m an active dad and volunteer as a mentor with SCORE, helping new entrepreneurs get their businesses off the ground.Reach out. I love to connect.

Experience

1. Senior Digital Strategist

   Funk Levis & Associates

   Jul 2024 — Present · Eugene, OR, US

   Lead strategic direction for high-impact digital initiatives, offering digital strategy and leadership to optimize user experiences and drive measurable growth for Funk/Levis accounts.• Develop and implement comprehensive digital marketing strategies, integrating behavioral psychology and technology to enhance user experiences and achieve growth. • Collaborate with cross-functional teams on creative concepting and execution, ensuring cohesive, impactful, and commercially viable client campaigns.• Spearhead agency marketing efforts, increasing Funk/Levis’ brand awareness through innovative content strategies and optimizing our digital presence.

Education

• Fairleigh Dickinson University

  M.A., Industrial & Organizational (IO) Psychology

  1994 — 1996

• University of Delaware

  B.A., Psychology

  1992 — 1994

Skills

• Google Webmaster Tools
• Digital Marketing
• Branding Research
• Analytics
• Online Advertising
• Web Project Management
• Conversion Optimization
• Sas
• E-Commerce
• Web Design
• Affiliate Marketing
• Yahoo Search Marketing
• Saas
• Google Analytics
• Email Marketing
• Website Management
• Digital Strategy
• Bing Ads
• Content Marketing
• Advertising
• Website Redesign
• SEO
• Online Marketing
• Content Development
• Affiliate Management
• Ppc
• Web Analytics
• Msn Adcenter
• Website Promotion
• Executive Reporting
• Management
• Competitive Analysis
• Sem
• Content Monetization
• Kpi
• Search Engine Optimization (SEO)
• Social Media Marketing
• Webmaster Services
• Marketing
• Competitive Intelligence