John Proaño

About John Proaño

I’m an innovative Marketing leader with a successful track record of developing high performing teams. I have a passion for creating industry leading omnichannel marketing campaigns and experiences that effectively engage customers and drive business value. My expertise spans strategic planning and tactical execution with a deep understanding of data, digital and traditional integrated marketing communications in the Technology, Financial Services, and Pharmaceutical industries. Some of my specialties include the following: Customer Engagement • Omnichannel Marketing • Digital Strategy • Data Analytics • Content Strategy • Mobile Strategy • Social Marketing • Social Selling • Web Site Management • SEO • SEM • Cross Business Collaboration Models • Creative Direction

Experience

1. Director, Customer Engagement and Omnichannel Marketing

   Prudential Financial

   Mar 2018 — Present · Newark, NJ, US

   Lead a team of marketing strategists in the development of data & insights driven engagement strategies that engage growth segments with industry leading customer experiences that drive ROI & business outcomes. Led development of customer engagement strategies and deployments resulting in 90% growth in premium YoY Developed the highest performing paid media campaign at Prudential leveraging social media and search engines to achieve 2X higher engagement rate YoY and 3X higher CTR at a fraction of the cost, setting a new benchmark for performance and Marketing ROI. Provided oversight of employer and broker engagement strategies leveraging a high tech and right touch approach enabling 62% increase in customers using the marketing platform, while also creating a new lead generation engine resulting in 300% growth in leads YoY

Education

• School of Visual Arts

  Continuing Education Program, Multimedia Design

  2000 — 2002

• County College of Morris

  Associates, Graphic Design

  1995 — 1997

• Rutgers University

  Mini MBA - Social Media Marketing, Social Media and Mobile Marketing

  2011 — 2011

• Excelsior University

  Bachelor's degree, Business

Skills

• Digital Marketing
• Integrated Marketing
• Social Media Marketing
• Social Media
• Email Marketing
• Online Advertising
• Product Marketing
• Social Networking
• Public Relations
• Mobile Marketing
• SEO
• Marketing Communications
• Digital Strategy
• Enterprise Social Networking
• Lead Generation
• Marketing
• Leadership
• Social Business
• Social Media Strategist
• Community Management
• Website Development
• Online Marketing
• Web 2.0
• Management
• Direct Marketing
• Brand Management
• B2b Marketing
• Mobile Devices
• Web Marketing
• Sem
• Thought Leadership
• Web Analytics
• Content Strategy
• Mobile Communications
• Mobile Technology
• Social Enterprise
• Strategic Communications
• Internal Communications
• Trade Shows
• Brand Awareness