John Petrocelli
Chief Executive Officer and Founder @Bulldog Dm
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WORK HISTORY
Chief Executive Officer and Founder @Bulldog Dm
Los Angeles, CA, US
Bulldog DM creates, produces and distributes premium live video across all devices and platforms, as well as bespoke white-label destinations. Through compelling interactive video experiences, BDM captivates and connects audiences, transforming viewers into participants. BDM powered experiences have earned over one billion audience engagements for Fortune 100 and independent clients across music, sports, automotive, beverage and more. Founded in 2012 by serial video entrepreneur John Petrocelli, BDM is the world’s most experienced long form live content studio.We provide unrivaled expertise in live-streaming on YouTube, Facebook, Twitter, Twitch, Instagram, LinkedIn and TikTok - often times simultaneously for our clients - as well developing white labeled, branded microsites.Our work and client roster includes: AT & T, Apple, Amazon, Samsung, Netflix, Coca-Cola, Qualcomm, M&M’s, Wells Fargo, AEG, Facebook, Spotify, Hyundai, Nissan, American Express, Sony, Xfinity, Procter & Gamble, Jeep, NFL, Nestle, Snickers, YouTube, BET, and TikTok.
EDUCATION
University of Massachusetts Amherst
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
SKILLS
ABOUT JOHN PETROCELLI
I have been on the forefront of premium live video for two+ decades. My focus is helping brands establish optimal strategies to distribute and monetize their content in real time. Moreover I understand how to unlock unparalleled watch and engagement time with viewers interacting with live content. The brands I have worked with include: Spotify, Netflix, Apple, Amazon, Coca-Cola, Procter & Gamble, M&M’s, TikTok, Facebook, Snickers, Hyundai, NFL, Qualcomm, BET, Sony, Samsung, AT & T, Xfinity, Nestle, NBA, NHL, AEG, YouTube/Google, American Express, Wells Fargo and music icon Prince. I worked extensively with Prince helping him launch the first artist owned and operated digital music store and direct to fan ticketing platform which won a Billboard Award for \"Best Use of Technology by an Artist\" and a Webby Lifetime Achievement Award. I helped marry Prince\'s artistic vision and translate it to the digital realm.I\'ve cultivated a rich and detailed knowledge of the media, entertainment, and technology industries and specialize in developing relationships with companies and partners in the premium streaming video industry.I am a frequent speaker and evangelist for the live video industry with a core emphasis on media, marketing, entertainment and music. My work at start ups has led to acquisitions by AEG, Akamai and Google.Specialties: Complete and comprehensive knowledge of livestreaming video distribution, brand engagement and social media livestreaming. Vast rolodex of trusted and valued relationships and contacts.
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