John Peterson
Senior Marketing Consultant @The E.W. Scripps Company
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WORK HISTORY
Senior Marketing Consultant @The E.W. Scripps Company
Corpus Christi, TX, US
Designing and executing Media Advertising campaigns combining multiple media, Broadcast/Linear TV, OTT/Connected TV, Interactive Digital Media, video, GPS Mobile, and Social media, to deliver the most comprehensive advertising campaigns. Developing New Business, Handling multi million dollars in annual sales, working with national ad agencies, regional accounts, as well as large and smaller local direct advertisers.
EDUCATION
Advanced Computer College
Computer Languages, Basic, Fortran & Cobol
Inter-American University of Puerto Rico - Metropolitan Campus
Business Administration-Marketing, Business Administration
ABOUT JOHN PETERSON
Top-performing senior Media sales executive, consistently leading media sales efforts in every organization I have worked for. Certified Broadcast and digital media sales leader highly skilled at listening, identifying, and finding solutions for the advertisers\' needs and achieving the desired results. Vast experience working with decision-makers at all levels, and all sizes of business, national advertising agencies, regional advertisers, and local direct advertisers. A self-motivated, highly energetic positive-minded professional, with excellent communication skills and a strong work ethic. I enjoy helping others, leading by example, creating and maintaining relationships guided by eective and honest communication, and always within a highly motivated & positive environment. Experience leading sales teams and working with multiple departments to achieve a common goal. Specialize in combining Broadcast Media, OTT, Digital Marketing, & Social Media Marketing to produce the most successful and comprehensive advertising campaigns with measurable results.
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