John Crawford
Strategic Communications Leader | Executive Advisor | Storyteller | Messaging that Moves People & Performance
- Role
- Director, Communications & Change Management Lead Global Medical Affairs at 百时美施贵宝
- Location
- Essex Fells, NJ, US
- LinkedIn followers
- 500 followers
About John Crawford
I am an accomplished Strategic Communications Leader and executive advisor with deep experience in change management and organizational storytelling across life sciences and tech sectors. I help executive leaders raise the bar, create impact and boost performance. In partnership with senior leaders I build integrated communications that connect the dots, spark engagement, and get people to act. From strategy to storytelling, design to event execution, I translate ideas into action - blending creativity, resourcefulness, and digital fluency to get things done across channels. I’m trusted because I deliver. And I know how to read the room. AREAS OF EXPERTISE: Executive Communications | Strategic Messaging | Change Management | Organizational Storytelling | Multi-Channel Campaigns | Stakeholder Engagement | Thought Leadership | Communication Strategy | Corporate Affairs | Transformation Communications | Brand Visibility | Internal Communications
Experience
Director, Communications & Change Management Lead Global Medical Affairs
Oct 2018 — Present · Princeton, NJ, US
Connects the dots\' across Global Medical Affairs and BMS business strategy.• Helps increase the visibility of BMS Medical Affairs across the enterprise and industry.• Shares vital Medical information and value stories to drive attainment of business objectives.• Plans, manages and executes stakeholder communications and engagement activities- Global Medical Town Hall Meetings & Special Events - Intranet website content generation and management (SharePoint)- Channels: email campaigns; e-newsletters; digital signage; video; social tools (Yammer)• Provides Executive Comms support to the Global Head of Medical Affairs - Org Announcements; Leader Videos; Town Hall Meetings; Slideware; Reports; External Speaking • Assists Medical Leadership Team with ongoing Comms needs across TA\'s and Capabilities• Aligns with Corporate Comms, Branding and Culture Matrix Partners on executions.
Education
Fairleigh Dickinson University
MA, Psychology - Organizational Behavior
1998 — 2000
Fairleigh Dickinson University
MBA, Management & Marketing
1983 — 1988
WROXTON COLLEGE
MAOB, Program in International Corporate Communications
2000 — 2000
University of Rhode Island
BS, Business: Marketing & Advertising
1976 — 1980
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