John-Paul Tadman

Vice President - Marketing & Innovation @Andrew Peller Limited

Hamilton, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Vice President - Marketing & Innovation @Andrew Peller Limited

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Lead brand growth and new product development across the full portfolio — from entry level to ultra-premium — spanning domestic wine, international wine, spirits, refreshments, and estate experiences. Responsible for taking brands from proposition to execution across a diverse and complex organization.∙Top 10 Wine Brands in Canada: Peller Estates, Copper Moon, Hochtaler, and Domaine D’Or∙Innovation: Honest Lot, Laylow, and Zero State∙Imports: Vivo, Rewild, Ama Bene, Kapua, and Avenue∙Estates: Peller Estates, Trius, Wayne Gretzky, Thirty Bench, Gray Monk, Sandhill, Red Rooster, Tinhorn Creek, and Black Hills∙Non-Wine: PJs Craft Cream, No Boats on Sunday Craft Cider, Gretzky Spirits, and Lively

EDUCATION

2007 — 2009

Wilfrid Laurier University

Master's degree, Business & Economics (MABE)

N/A

Conference Board Canada

Leadership Development Program

2003 — 2007

Wilfrid Laurier University

Bachelor's degree, Economics

N/A

CannaReps

Cannabis Sommelier

N/A

Whisky Ambassador LTD

Whisky Ambassador

N/A

Oliver Wright Americas

Demand Planning Practices, Principles & Process

ABOUT JOHN-PAUL TADMAN

Marketing and innovation executive with deep experience leading large, multi‑category beverage portfolios across wine, spirits, RTD, and experiential brands. Proven ability to drive profitable growth through portfolio strategy, brand transformation, and consumer‑led innovation. Known for scaling brands from concept to national leadership, modernizing legacy businesses, and delivering strong commercial results across domestic, import, and non‑wine categories in complex organizations.My passion is building brands that are strong and healthy enough to deliver results in the short, medium and long run.

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John-Paul Tadman — Vice President - Marketing & Innovation at Andrew Peller Limited in Hamilton, ON, CA | Unifers