John Passerini

About John Passerini

Experienced Vice President Interactive Marketing with a demonstrated history of working in the global luxury real estate industry. Strong marketing professional skilled in digital platform, website and marketing media plan development, Search Engine Optimization (SEO), Search Engine Marketing, Contract Negotiation, Advertising, Sales, Content Management, Virtual Reality, Augmented Reality and Customer Relationship Management (CRM).

Experience

1. Global VP Interactive Marketing

   Sotheby's International Realty

   Jun 2008 — Present · New York, NY, US

   Responsible for developing and delivering the brand’s global digital marketing strategy including web and mobile platforms, sales enablement platforms, Search Engine Marketing/Search Engine Optimization, analytics and reporting, Social Media engagement, Content management Systems and Strategy and Global Media advertising partnerships. Our marketing team’s solutions create brand awareness and enhance business growth in markets around the globe, directly impacting the brands revenue growth.

Education

• Moravian University

  BA, English

  1987 — 1991

Skills

• Leadership
• Sem
• Online Marketing
• Interactive Marketing
• Business Development
• Digital Marketing
• Crm
• Social Media
• Customer Relationship Management (Crm)
• Management
• Marketing
• Strategy
• Sellers
• Content Management
• Sales
• Online Advertising
• Brand Awareness
• Social Media Marketing
• Ppc
• Advertising
• Analytics
• Mobile Applications
• Marketing Strategy
• Strategic Planning
• Digital Media
• Negotiation
• Email Marketing
• SEO