John Parsons

About John Parsons

As the Chief Business Officer at Trustly, I lead our North American gaming business, empowering operators to unlock the full potential of Pay by Bank and open banking solutions. In an industry where seamless, instant, and secure payments are the difference between player loyalty and churn, I focus on transforming friction points into competitive advantages—delivering higher conversions, lower costs, instant payouts, simplified KYC, and enhanced responsible gaming tools.With over 25 years spanning fintech, online gaming, sports betting, and traditional casino operations, I\'ve held leadership roles at organizations like Caesars Entertainment, Penn National Gaming, and The Stars Group before joining Trustly. Today, I champion payment strategies that put players first: enabling cashless experiences in land-based casinos via simple QR code scans, accelerating instant deposits/withdrawals for online platforms, and reducing fraud while supporting regulatory compliance.Highlights of my impact include:Spearheading Trustly\'s expansion into U.S. iGaming and sports betting, where Pay by Bank has proven to boost player retention through faster, fee-free transactions and better user experiences.Keynoting at major industry events (SBC Summit, Indian Gaming Trade show) on topics like payment steering, loyalty-building via open banking, and the future of cashless gaming.Serving as a Board Director for the American Gaming Association, advocating for policies that foster innovation and responsible growth in the sector.I\'m passionate about the intersection of technology and gaming—where data-driven insights meet real-world player needs to create more engaging, inclusive, and profitable experiences. Whether it\'s helping operators get more money on the floor faster or enabling uncarded players to enjoy seamless cashless play, my goal is simple: drive measurable success for partners while advancing the entire industry.Let\'s connect if you\'re in gaming operations, fintech, payments, or regulatory advocacy. I\'m always open to discussions on open banking trends, instant payment adoption, player acquisition strategies, or collaboration opportunities.#Fintech #OpenBanking #PayByBank #iGaming #SportsBetting #GamingIndustry #PaymentsInnovation

Experience

1. Board Member

   American Gaming Association

   Jan 2022 — Present · US

   As a Board Member of the American Gaming Association—the leading trade association for the U.S. commercial gaming industry—I participate in strategic discussions and support the organization\'s efforts to promote responsible gaming, economic growth, and industry standards. Alongside leaders from major operators, suppliers, and partners, I contribute perspectives from the fintech and payments side to help advance the sector\'s interests in casino, iGaming, sports betting, and related areas.Engage in board meetings and industry forums to stay informed on key topics like regulatory developments, emerging technologies, and responsible gaming practices.Offer insights from Trustly\'s experience in open banking and Pay by Bank solutions, supporting AGA\'s focus on innovation, consumer protection, and market evolution.Help foster collaboration among gaming stakeholders by participating in discussions on payment modernization, fraud prevention, compliance, and sustainable practices.Align my involvement with AGA\'s mission to highlight the industry\'s economic contributions (jobs, taxes, community impact) while advocating for balanced policies.

Skills

• Hospitality Industry
• Management
• Team Building
• Player Development
• Loyalty Marketing
• Leadership
• Hospitality
• Gaming Industry
• Event Management
• Food & Beverage
• Customer Service
• Gambling
• Hotels
• Loyalty Programs
• Online Gambling
• Casino
• Vip
• Online Gaming
• Food
• Marketing
• Database Marketing
• Budgets
• Food
• Resorts
• Poker
• Hospitality Management
• Gaming
• Casino Gaming