Johnpaolo S.

About Johnpaolo S.

Digital marketing professional with experience in paid social strategy, campaign management, and performance optimization. Skilled in building and analyzing campaigns across Meta, Google, TikTok, Reddit and LinkedIn, with a strong focus on audience targeting, A/B testing, and ROI improvement.

Experience

1. Analyst, Paid Social

   CMI Media Group

   Nov 2025 — Present · Chicago, IL, US

   Conduct quality assurance (QA) on paid social pharmaceutical campaigns to ensure accuracy across targeting, budgets, creative assets, and tracking prior to launch.• Own paid social campaigns for two pharmaceutical brands, while supporting cross-brand initiatives to ensure consistent performance and efficient execution• Use production charts to monitor, adjust, and reallocate campaign budgets to maintain efficient spend and align with performance goals. •Track campaign pacing across multiple medication brands, identifying under - or over-delivery against planned spend and supporting budget adjustments to maintain performance• Partner with cross-functional teams and contribute to client-facing meetings by delivering campaign updates, aligning on performance insights, and coordinating next steps• Record budget changes and campaign optimizations in an internal tracker to maintain an accurate log of updates and support ongoing performance monitoring.

Education

• Elgin Community College

  Associate of Arts - AA

  2014 — 2017

• Northern Illinois University

  Master of Science - MS, Digital Marketing

• Eastern Illinois University

  Bachelor of Science - BS, Health/Health Care Administration/Management

  2018 — 2020