John Omlor

About John Omlor

I\'m a creative executive with 25+ years of building globally resonant, digitally-driven brand experiences across luxury, lifestyle, and beauty sectors. At the intersection of brand storytelling, content innovation, and business strategy, I lead high-performing in-house teams and external partners to deliver scalable creative systems that drive impact.From launching multi-channel campaigns across global markets to building content studios and transforming workflows, I bring a digital-first, consumer-obsessed mindset to every touchpoint. Whether leading creative marketing, production, or services, I specialize in connecting vision to execution—on time, on brand, and on budget. Core Competencies• Creative Leadership & Brand Strategy• Digital-First & Social-First Campaigns• eCommerce Creative & Content Innovation• Global Product Launches & 360° Campaigns• Team Development & Cross-Functional Alignment• Visual Merchandising & Packaging Design• Creative Operations & Workflow Optimization• Art Direction & Photoshoot Leadership• AEM / DAM Systems • Figma / Adobe CC / UX-UIAcross roles at TUMI, Signet, Neiman Marcus, Vera Bradley, and Urban Zen, I’ve delivered measurable results—scaling teams, modernizing creative services, and generating over $1B in growth through brand-first storytelling and creative transformation.Let’s connect if you’re building a brand that needs bold creative leadership.

Experience

1. Retail Development Creative Services

   Urban Zen

   Aug 2009 — Present · New York, NY, US

   Executive Vice President, Creative & Retail StrategyUrban Zen by Donna Karan – New York, NY2024–Present | 2017–2019 | 2009–2013Led creative vision across digital, retail, packaging, and brand storytelling, ensuring alignment with Urban Zen’s mission and aesthetics.Developed digital-first campaigns and visual merchandising that elevated consumer experience and drove brand engagement.Partnered with the Urban Zen Foundation to integrate purpose-driven narratives into branded content and events.Directed in-house and agency teams to produce 360° campaign assets across eComm, social, in-store, and experiential.Advanced sustainable, artisan-led product strategies to support conscious consumerism and brand equity.Keywords used: Brand storytelling, retail strategy, digital-first, purpose-driven marketing, 360° campaigns, experiential, visual merchandising, sustainable design.

Education

• Penn State University

  BS, Economics

Skills

• Art Direction
• Styling
• Visual Merchandising
• Trend
• Wholesale
• Brand Management
• Sportswear
• Product Development
• Marketing Strategy
• Apparel
• Contractors
• Trade Shows
• Retail
• Store Fixtures
• Customer Service
• Brand Development
• Social Media Marketing
• E-Commerce
• Marketing
• Direct Mail
• Trend Analysis
• New Store Development
• Merchandising
• Luxury Goods
• Corporate Branding
• Social Media
• Creative Direction
• Business Development
• Illustrator
• Fashion