Johnny Groff
Area Director - North Carolina @ Life Time Inc. | Multi-Unit Operational Excellence | New Center Openings
- Role
- Area Director - Southeast at Life Time Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Johnny Groff
Disciplined, focused, results driven operational leader with 14 years of experience building high performance teams in the wellness and hospitality industries. My objective is to positively impact 1M lives.
Experience
Area Director - Southeast
Jan 2019 — Present · Charlotte, NC, US
Life Time Inc (NYSE: LTH) is a leading provider of Athletic Country clubs and wellness programs and experiences, delivering $2B in annual revenue across the US and Canada. Currently responsible for leading all aspects of operations for the NC market, consisting of 4 properties, 1.2k employees, and $70M annual revenue. Key Accomplishments: Grew NC total club revenue by 8.1% and EBiTDA 10.6% YoY (2024) Selected by COO as interim director of turnaround efforts for Tennessee and Alabama market (20••••23). Grew total revenues of NC/FL market from $25M to $100M annual revenue while improving EBITDA margins by 7%.(20••••22) Launched 2 new centers in Coral Gables FL and Palm Beach Gardens, FL, growing each to $15M+ in revenue.(20••••22) Promoted to oversee North Carolina. Grew total revenues by 3.9% and 6% contribution margin YoY (2019) Executed Service Excellence campaign for 1.2k employees, improving member satisfaction (NPS) scores 8% YoY (2019) Recognized as “40 under 40” by the Charlotte Business Journal for business and community impact (2019) Charlotte Business Journal Heavy Hitters Award - Best New Commercial Development (2019) Implemented “Service Champion of the Quarter” to recognize and front-line employees. Designed and executed an annual Leadership Training Program for 50+ department leaders. Hired, trained and developed 7 internal employees to promote to General Manager position.
Education
Appalachian State University
Economics, International Business
2002 — 2006
Harvard Business School Online
Certificate in Disruptive Strategy with Clayton Christensen
2019 — 2019
Harvard Business School Online
Certificate in Organizational Leadership
Lund University
Economics, Development Economics
2005 — 2005
Harvard Business School Online
CORe Certificate Program, Business Analytics, Economics for Managers, and Financial Accounting
2020 — 2020
Skills
- Recruiting
- Staff Development
- Cold Calling
- Leadership
- Social Media
- Management
- Rehabilitation
- Nasm
- Exercise Physiology
- Fitness Training
- Wellness Coaching
- Lifestyle
- Nutrition
- Wellbeing
- Injury Prevention
- Strength
- Certified Group Exercise Instructor
- Exercise Prescription
- Wellness
- Fitness
- Account Management
- Strength
- Lifestyle Coaching
- Performance Enhancement
- Physical Therapy
- Public Speaking
- Sales
- Health Promotion
- Marketing
- Nutritional Counseling
- Endurance
- Nutrition Education
- Corrective Exercise
- Triathlon
- Customer Service
- Sales Management
- Sports Nutrition
- Cscs
- Kinesiology
- Fitness Consulting
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.