Johnny McGraw
Marketing and Communications Specialist @Michigan Medicine
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WORK HISTORY
Marketing and Communications Specialist @Michigan Medicine
Develop and execute multi-channel marketing and communication strategies across web, social media, email, and traditional media to drive engagement• Craft compelling content, including press releases, articles, and promotional materials, reaching audiences of thousands• Foster relationships across the University of Michigan and Michigan Medicine to ensure a synchronized strategy that uplifts the Michigan image• Collaborate with leadership and stakeholders to align messaging with organizational goals and initiatives• Manage digital advertising efforts and analyze performance metrics to optimize impact• Oversee graphic design projects, including entire promotional kits that accompany various initiatives • Capture and curate high-quality photography for key events and marketing campaigns
EDUCATION
Michigan State University
Bachelor's Degree, Communication and Media Studies
Michigan State University
Master’s Degree, Communication
ABOUT JOHNNY MCGRAW
Marketing and Communications at the Center for Interprofessional Practice & Education…
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