Johnny McDonald

Business Consultant @Cocktailkegcompany

Dublin, IE

I am tasked with developing and executing strategies to drive market share growth across the UK and Ireland. Working closely with the board, I focus on identifying and capitalizing on new business opportunities, while optimizing operations and customer engagement to ensure sustainable long-term growth.Key Responsibilities:Market Expansion Strategy: Develop and implement strategies for market penetration and growth across the UK and Ireland, identifying key regions, target customers, and market trends to expand the company’s footprint.Business Development: Identify and pursue strategic partnerships, key distributors, and high-potential clients to drive sales and increase brand visibility in both B2B and B2C segments.Customer Engagement & Retention: Build strong relationships with existing clients and new prospects to ensure exceptional service and product satisfaction, driving repeat business and loyalty.Sales & Revenue Growth: Lead sales initiatives, provide direction for regional sales teams, and develop tailored marketing campaigns to attract new clients, with a focus on pubs, bars, events, and hospitality sectors.Market Research & Analysis: Conduct market analysis to understand competitive dynamics, customer needs, and emerging trends in the cocktail and beverage sectors, providing actionable insights to guide business decisions.Operational Optimization: Advise on operational improvements to streamline processes, reduce costs, and improve service delivery across production, logistics, and customer fulfillment.Key Achievements:Established key distribution partnerships, enabling broader product availability in high-demand sectors such as events and hospitality.Through this consulting role, I leverage my strategic and operational expertise to guide the company\'s growth and ensure it becomes a leader in the competitive cocktail keg market across the UK and Ireland.