Johnnie Mansfield
Strategic Global Brand & Marketing Executive
- Role
- Director of Brand Marketing at Groove Life
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Johnnie Mansfield
Senior marketing leader with experience building brands, shaping go to market strategy…
Experience
Director of Brand Marketing
Jan 2024 — Present · Spring Hill, TN, US
Lead brand, creative, social, and PR strategy for an active lifestyle brand, overseeing integrated campaigns that drive engagement, conversion, and brand growth.Develop and execute full-funnel marketing campaigns across digital, social, print, and experiential - contributing to a 25% YoY increase in brand engagement and 18% lift in new customer acquisition.Own and manage the seasonal marketing calendar, aligning with cross-functional partners in product, eCommerce, and retail to ensure cohesive storytelling and timely execution.Increased campaign efficiency by reducing production timelines by 30% through improved briefing, creative workflows, and cross-team coordination.Oversee creative development for all major launches and seasonal campaigns, contributing to a 22% lift in email CTR and 15% improvement in ROAS across paid social.Partner with product and channel leads to optimize messaging for performance and lifestyle audiences, improving relevance and retention KPIs.Manage a multi-disciplinary team and external agencies, fostering a high-performance culture focused on agility, creativity, and data-backed decision-making
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