John Nguyen
Marketing Automation Lead @Shopify
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WORK HISTORY
Marketing Automation Lead @Shopify
Responsible for leading the Marketing Automation craft at Shopify with 15~18 direct reports of marketing automation managers across four focus areas. I am responsible for strategic oversight, email channel metrics & success, process optimization, team management, AI adoption, resource allocation & prioritization, hiring, career development, mentorship, and stakeholder engagement. We are the email channel owners and partner with stakeholders to execute on email campaigns, establish channel governance and best practices, nurture expertise on our internal ESP platform, and continually finding the balance between work the team loves and work that needs to get done. Technical members of the team consist of front-end and data developers who are responsible for coding, testing, developing, building integrations, troubleshooting, and providing technical guidance and platform expertise to the rest of the company. The strategic and partner-aligned members of the team consists of strategic-focused marketing automation managers responsible for strategy, optimization, measurement, and execution of complex campaigns and email programs that align to their partner KPIs.
EDUCATION
University of Calgary
Bachelor of Science (B.Sc.), Physics (Major), Applied Mathematics (Minor)
Southern Alberta Institute of Technology (SAIT)
Certificate, Object-Oriented Software Development (OOSD)
SKILLS
ABOUT JOHN NGUYEN
I\'m a technical people manager with 7+ years of leadership and 10+ years of experience in custom development, object-oriented programming, data modelling, business analysis, technical solution design, technical consulting, and leadership. My current focus is leading a team of 15 Marketing Automation managers that work on all aspects of technical marketing including: email front-end development, data integrations, experimentation, strategic guidance, governance, AI implementation, owning the execution of complex email channel campaigns, and working closely with partners in marketing, data science, engineering, and creative. My day-to-day work includes strategic oversight and goal setting, channel metrics & success, team management, resource allocation, hiring, career development, mentorship, stakeholder engagement, data modelling & analysis, process optimization, strategic leadership, QA and approvals, and driving technical marketing strategy as lead of the Marketing Automation craft at Shopify.Previous experience includes in-house development on the Salesforce Marketing Cloud and Sales Cloud platforms, providing technical consultation and developing custom solutions on over 40 implementations, as well as full-stack development using Microsoft.NET (C#, ASP.NET, SQL) technologies to build web/desktop applications and a GIS web mapping tool for the real estate industry.
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