John Myers

About John Myers

John is a passionate, experienced, innovative, and “make it happen” leader. He has significant depth & breadth of experience over a 30+ year professional career: John graduated from West Point, quickly established himself as a top rated US Army Officer, retired as a Vice President at P&G after 25 years and is now a Strategic Advisor helping disruptive innovators and Fortune 500 companies accelerate value creation.John worked at P&G for 25 years as a member of the Brand function (with expertise in Consumer and Market Knowledge). John has had major business and organization impact in diverse assignments across all aspects of P&G: developing consumer insights to build winning skin care brands, leading P&G global brand building capability development, leading the analytics and shopper insight team at P&G’s largest retail customer (Walmart), establishing P&G’s first global consumer data/analytic shared services organization, driving multiple global enterprise digital transformations and leading P&G\'s largest Analytics and Insights organization in North America in order to win with our retail partners. John also created and led P&G\'s Veteran and Reservist Affinity group efforts - focused on recruiting, retaining, and unleashing 1500+ Veterans to have a major impact at P&G. Throughout his career at P&G, John has been sought out as a business expert and consultant by top P&G executives (C-Suite, Global Presidents/Senior Vice Presidents), Retail Senior Executives (C-Suite, Merchant Leadership), and top supplier partner leaders. John has expertise in applied consumer understanding, brand building, strategy development, brand and capability innovation, application of industry leading analytics, transforming/digitizing major enterprise work processes, and product/portfolio management. He thrives in ambiguous environments, is known for business activation and leading high performing teams, and is a visionary thought leader who takes pragmatic approaches to solving tough company challenges.

Experience

1. Strategic Advisor

   Mutualmarkets

   Dec 2023 — Present

   MutualMarkets is the world’s first platform that enables co-market advertising. Brands discover Content IP like TV Shows, Movies and Gaming Titles based on the Brand’s marketing objectives to create partnerships that produce break-thru advertising. Our AI matching technology creates new marketing opportunities with brands and content not seen before. MutualMarkets was founded by Alan Gould and Eric Gould, founders of IAG Research and Peak Opportunity Partners. Investors include Greycroft, Bessemer, Mu Ventures and GAIN (Georgetown Angel Investment Network). Visit to learn more.

Education

• United States Military Academy at West Point

  Bachelor of Science (B.S.), Geography

  1988 — 1992

Skills

• Business Analysis
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Competitive Analysis
• Marketing Strategy
• Marketing Research
• Brand Equity
• Leadership Training
• Forecasting
• Program Management
• Consumer Behavior
• Segmentation
• Customer Insight
• Business Analytics
• Organizational Leadership
• Consumer Insight
• Analytics
• Consumer Products
• Business Strategy
• Organizational Development
• Shopper Marketing
• Fmcg
• Market Research
• Leadership
• Shared Services
• Market Analysis
• Consumer Package Goods
• Organizational Effectiveness
• Measurements
• Brand Architecture
• Strategic Planning
• Product Innovation
• Consumer Behaviour
• Management
• Team Leadership
• Business Innovation
• Transformational Leadership