John Murdock
CEO, Fastr | AI Workspace for CRO, A/B Testing & Personalization | More Revenue, Less Work.
- Role
- Chief Executive Officer at Fastr
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About John Murdock
2X Software CEO, 5X go-to-market leader, and growth advisor. The CDOs, CMOs, and VP eCommerce leaders I meet with every day are being asked to do something that sounds impossible: grow revenue, adopt AI, and cut legacy software spend — all at the same time.Fastr is the answer.We built the first AI-native commerce workspace for CRO, A/B testing, and personalization — and we deliver it differently than anyone else. Experienced Optimization Strategists and AI experts work directly inside your business alongside your team. Our fees are tied to the growth we generate, not the contract we sign.If you\'re a brand or retailer being squeezed between budget pressure and growth targets — that\'s the exact problem we built Fastr to solve.My career has been in go-to-market, sales, and marketing leadership — serving enterprise customers where the rules were always the same: grow revenue efficiently and build something durable. When I joined Fastr, I saw an industry drowning in SaaS bloat and a pricing model that rewarded vendors for signing deals, not delivering results. We built Fastr around a different belief: our success should be inseparable from our customers\' success.A new era is beginning. We built the platform for it.→ getfastr.com
Experience
Chief Executive Officer
Jan 2024 — Present
CEO leading the full transformation of the business — new platform, new brand, new go-to-market model — and building a new category of outcome-based AI commerce.Fastr is the AI-native commerce workspace for CRO, A/B testing, and personalization — built for the brands and retailers being asked to cut software spend, adopt AI, and grow revenue at the same time.Experienced Optimization Strategists and AI experts work directly inside your business alongside your team — not in a vendor office sending reports. Our fees are outcome based tied to the revenue growth we generate. No bloated implementation. No shelfware. Just outcomes.
Education
Northeastern University
Bachelor of Science, College of Engineering
Questrom School of Business, Boston University
Business, Management, Marketing, and Finance
Skills
- Management
- Channel Strategy
- Security
- Enterprise Software
- Sales Management
- Software Industry
- Executive Management
- Solution Selling
- Sales Operations
- Professional Services
- Business Planning
- Business Alliances
- Complex Sales
- Salesforce.com
- Sales Enablement
- Demand Generation
- Saas
- Marketing
- Cloud Computing
- Cross-Functional Team Leadership
- Marketing Strategy
- Leadership
- Multi-Channel Marketing
- Business Development
- Software as a Service (Saas)
- Sales Process
- Sales
- Strategic Partnerships
- New Business Development
- Lead Generation
- Business Process Improvement
- Go-to-Market Strategy
- Pre-Sales
- Partner Management
- Managed Services
- Channel Partners
- Data Center
- Strategy
- Selling
- International Sales
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