John M. Teter

About John M. Teter

Senior creative with 15+ years of leadership experience creating strategically driven work for global brands. Motivated executive-level collaborator skilled in planning annual marketing initiatives aligned with business goals and identifying brand and creative opportunities within. A proven track record of building and mentoring creative teams to develop and execute strategically driven creative solutions across all forms of marketing. Ex-Ogilvy and ex-Havas, serving big clients like Coca-Cola, Harley-Davidson, and Royal Caribbean across brand creative, advertising, experiential, retail, content, and digital marketing for over 12 years. Currently leading 360º creative and social for one of gaming’s most innovative esports-focused brands. Father. Husband. Music-lover, drummer, tattoo collector, lifelong Formula 1 fan, and die-hard College Football fan – Go Dawgs!

Experience

1. Creative Director

   Scuf Gaming

   Dec 2018 — Present · Atlanta, GA, US

   Set and own the brand and creative strategy for a global gaming brand, spanning brand marketing, advertising, digital, social, e-commerce, retail, and experiential. Lead and scale a multidisciplinary team as part of the executive leadership group, ensuring brand and creative decisions directly support business growth.Balance long-term brand building with fast-moving product launches, including creative oversight of a high-volume DTC platform, retail marketing campaigns, and social presence. Through insight-led creative campaigns and culturally connected social content, the work drives measurable improvements across engagement, traffic, and launch performance while strengthening SCUF’s connection within competitive gaming.Part of the Corsair family of brands since December 2019.

Education

• The University of Georgia

  Master of Arts - MA, Emerging Media

• The University of Georgia

  Bachelor of Art, Fine and Studio Arts

Skills

• Brand Development
• Adobe Indesign
• Digital Media
• Corporate Identity
• Adobe Illustrator
• Brand Architecture
• Adobe Creative Suite
• Direct Mail
• Art Direction
• Customer Satisfaction
• Branding
• Advertising
• Retouching
• Graphic Design
• Branding & Identity
• Image Manipulation
• Brochures
• Corporate Branding
• Logo Design
• Integrated Marketing
• Adobe Photoshop
• Direct Marketing
• Online Advertising
• Creative Strategy
• Visual Communication
• Creative Services
• Branding
• Outdoor Advertising
• Art
• Typography
• Email Marketing
• Concept Development
• Illustrator
• Interactive Advertising
• Photoshop
• Creative Direction
• Creative Problem Solving
• Experience Design
• Indesign