John McArdle

About John McArdle

Over 35 years experience in marketing, fundraising and communications using a broad array of channels including mail, teleservices, social media, email/digital, event, viral, mobile, canvass and collateral. Direct response pro with unparalleled depth in overall strategy, creative, channel integration, account/program management and customer/donor acquisition. Designed marketing successes for a diverse cross section of nonprofit and for profit organizations including LGBTQ and environmental advocacy, consumer goods, travel, elder care, entertainment and healthcare. Keen strategic acumen, honed creative instinct, innate leader and team builder.Available for mentoring, peer support, paid consultation and pro bono engagements via Domino Effect Consulting. Specialties: Direct marketing channel, message and creative/strategic integration - non-profit, commercial and association. Acquisition and retention programs that get results. Expertise in production, acquisition strategy, creative strategy & account/project management.

Experience

1. Creative Director, Brand Strategy & Social Media Manager

   Korrupt Label

   Mar 2014 — Present · West Oakland, CA, US

   o Deliver critical creative feedback, strategy and direction on theme and design development, production technique, big picture brainstorming, and overall brand cohesiveness and evolutiono Reimagine and execute entire social media presence, create and manage content and engage customer base to drive brand value, increase sales and compliment development of marketable concepts for product lineo Expand wholesale client base, manage existing wholesale accounts and build collaborative partnerships with other artists, synergistic businesses & their brandso Provide operations backbone and special event marketing for new retail location

Education

• SUNY New Paltz

  Bachelor of Arts (BA), Organizational Communication & Organizational Psychology

  1987 — 1991

• Art & Design High School, NYC

  Commercial Illustration major, Commercial Illustration

  1984 — 1987

Skills

• Copywriting
• Event Management
• Digital Strategy
• Integrated Marketing
• Email Marketing
• Travel
• Advertising
• Blogging
• Lead Generation
• Human Rights
• Marketing
• Database Marketing
• Staff Development
• Annual Giving
• Online Marketing
• Consumer Marketing
• Creative Strategy
• Leadership
• Social Media Marketing
• Team Leadership
• Proposal Writing
• Healthcare
• Digital Marketing
• Relationship Marketing
• Staff Management
• New Business Development
• Strategic Communications
• Membership
• Newsletters
• Donor Development
• Strategy
• Non-Profits
• Direct Marketing
• Social Media
• Public Relations
• Environmental Science
• Media Relations
• Cross Selling
• Fundraising
• Marketing Strategy