John Lee

About John Lee

With extensive experience leading brand strategy, positioning, and omni-channel execution for both B2B and B2C companies, I bring a proven ability to clarify differentiation, sharpen messaging, and accelerate market growth. Recognized as a strategic thinker and innovative leader, I have consistently earned board-level visibility for delivering measurable results and sustainable brand value.At Imaginuity, I repositioned Service Experts, a U.S. and Canada HVAC provider, from a commodity player to a tech-forward “Home of the Future” brand. This included building a “Total Home Comfort” promise, validating it through customer research, and embedding it across customer experience, digital strategy, and brand voice. The result was a repositioning that built homeowner trust and set the company apart in a crowded market.I also guided RealFoundations, a global real estate consultancy, through a Marketing Maturity Model workshop to define growth priorities. By combining targeted personas, a new website, scalable AI-driven content and a highly target media approach, our team generated 78 qualified leads and $22M in potential pipeline revenue over a 16-month period. Similarly, I recently refreshed Slim4Life’s brand positioning to address the disruption of GLP-1 weight-loss drugs, and on-line competitors, creating a messaging platform developed to restore category leadership. Lead-gen campaign following repositioning generated over 700 leads at a cost per lead 217% better than goal.Earlier in my career, as Director of Social Media for Cheddar’s Scratch Kitchen, I launched a national strategy that elevated the brand to #1 in content engagement ratio among the top 200 U.S. restaurants within six months. As Owner of Digital Growth Strategies, I grew YoCrunch’s Facebook community from 1,500 to 155K in six months while increasing positive sentiment by 68%. These experiences highlight my ability to deliver integrated, high-impact campaigns across industries.Colleagues and clients describe me as a collaborative, forward-looking strategist who helps organizations transform complexity into clarity and vision into execution.If you would like to work with me, please reach out at J••••••••@gmail.com

Experience

1. Brand Director

   Veridian Service Partners

   Jan 2026 — Present · Dallas, TX, US

Education

• The University of Alabama

  Bachelor's degree, Marketing

Skills

• Collaboration
• Market Research
• Strategic Communications
• Workshop Facilitation
• Thought Leadership
• Digital Marketing
• Social Media Strategy
• Customer Research
• Online Marketing
• Social Networking Strategy
• Brand Communication
• Online Reputation Management
• Public Relations
• Internal Communications
• Media Relations
• Marketing
• Corporate Communications
• Group Facilitation
• Brand Architecture
• Brand Development
• Social Networking
• Brand Awareness
• Social Media Measurement
• Digital Strategy
• Marketing Communications
• Direct Mail
• Community Development
• Start-Ups
• Creative Direction
• Social Media Training
• Corporate Branding
• Media Planning
• Interactive Marketing
• Customer Service
• Community Management
• B2b Marketing
• Client Relationships
• Digital Media
• Mobile Marketing
• Social Media