John-Michael del Valle

About John-Michael del Valle

I\'m a passionate, experienced, data-driven full-stack digital marketer. My favorite thing to do outside of data analytics is developing comprehensive digital strategies and building departments or business startups from scratch. I\'m not just a strategist but an actual doer who likes to get my hands dirty. My specialization is managing marketing teams and overseeing six-figure monthly advertising spending per channel. My day-to-day entails developing strategy, ideas, and execution plans across the omnichannel customer journey. As an executive, this means managing the in-house marketing teams and directing outside creative and development agency teams to ensure everything is fleshed out to the full vision of the strategy. I work full-time as a VP of Marketing of a publically traded company, run a full-service marketing agency, and work as an outside consultant. Career Skillsets: Data-Driven ROI Analysis, Data Analysis, Prescriptive Analytics, Business Intelligence, Data Visualization, Custom Multi-Channel Funnels, Conversion Rate Optimization (CRO), Marketing Automation, Paid Search PPC (Google Ads/Microsoft Ads), Programmatic Media Buying via Self Serving DSP\'s (Desktop, Mobile, Native, Remarketing), Demand Side Platforms (DSP), Social Advertising (Facebook, Instagram, Reddit, TikTok, Twitter), Yelp Ads, Waze Ads, Amazon Ads, Facebook Chatbots, Competitive Analysis, A/B & Multivariate Testing.Brands I\'ve Grown: Elite Body Sculpture, Royal Caribbean International, Four Seasons Yachts, Lennar Homes (SEFL), K. Hovnanian Homes (Florida), JP Morgan Chase, Milo, Ford & Lincoln (National), Toyota (Regional), Northrop and Johnson, Cable & Wireless, University of Miami, Dealership Brands: Cadillac - Audi - Infiniti - Jaguar - Land Rover - Lamborghini - Porsche, OpenEnglish, CareCloud, Sports Illustrated, Morikami Museum, Floatie Kings, Orkin Pest Control, Direct Buy, Sandals Resorts, Tipper Music, Michal Menert, & many more!Software Expertise: Hyros, Wicked Reports, Google Marketing Platform, DV360, SA360, CM360, Google Analytics, Google Looker Studio, Adobe Analytics, Tableau, SQL, AppNexus, Roku OneView, Basis (Centro DSP), Google DoubleClick, comScore, DoubleVerify, MOAT, Salesforce, Oracle Siebel, Infusionsoft, SF Marketing Cloud, Marketo, Pardot, Confluence, Jira, Basecamp, Asana, Klaviyo, MailChimp, Moz Tools, SEO Power Suite, Majestic SEO, Ahref, Open Site Explorer, SEMrush, Clarity, Visual Website Optimizer, Optimizely, SpyFu, Screaming Frog, Slack, ManyChat, Mobile Monkey, WordPress, Dato, WooCommerce, Shopify, Airtable, Google Docs & Ableton

Experience

1. VP of Marketing

   AirSculpt

   Jul 2019 — Present · Miami Beach, FL, US

   Help scale business from 6 offices to over 20+ offices- See the business achieve an IPO- Marketing strategy- Execute all advertising channels and budgets- Direct and oversee in-house marketing team- Delegate and supervise development and creative agency

Education

• Florida International University

  Business

• University of South Florida

  Marketing

Skills

• Conversion Optimization
• Google Adwords
• Digital Strategy
• Re-Marketing
• Link Building
• Web Marketing
• Content Marketing
• E-Commerce
• Search Analysis
• Sem
• Google Webmaster Tools
• Social Media
• Keyword Research
• Web Analytics
• Ableton Live
• Content Management
• Online Marketing
• Online Reputation Management
• Blogging
• Lead Generation
• Web Content Management
• Attribution Modeling
• Competitive Analysis
• Marketo
• Salesforce
• Digital Marketing
• Facebook
• Google Analytics
• Photoshop
• Analytics
• Growth Strategies
• SEO Copywriting
• Web Development
• Social Media Marketing
• SEO
• Smo
• Wordpress
• User Experience
• Content Strategy
• Landing Page Optimization