John Goodall
Principal Ux Consultant @GAIN
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WORK HISTORY
Principal Ux Consultant @GAIN
Sheffield, GB
Delivering a wide range of user experience projects through interaction design, usability testing, expert evaluation, accessibility auditing, evaluation and testing, research to develop customer insight, user interviews, ethnographic research, persona development and information architecture;› Producing good looking, persuasive reports that are full of high quality, actionable recommendations for how to improve the customer experience and achieve business goals;› Supporting and advising clients and colleagues on how to improve the accessibility of their products and services;› Training course author and trainer for- UXQB Certified Professional for Usability and User Experience – Foundation Level (CPUX-F)- Practical Accessibility - Rapid Prototyping with Axure - Beginner, Intermediate and Advanced levels
EDUCATION
The Institute of Direct and Digital Marketing
Diploma in Digital Marketing (Dip DigM)
University of Reading
BA(Ed), Music
SKILLS
ABOUT JOHN GOODALL
User Experience and Accessibility Professional with over 25 years\' experience in Human-Centred Design, Digital Marketing and eCommerce.› User Experience including the introduction and development of strategies to informonline developments and champion accessibility, and testing of Marketing communications;› eCommerce including strategy development, team management, stakeholder engagement andchannel strategy implementation;› Course development and training in UX accreditation, rapid prototyping and accessibility;› Digital Marketing including planning and execution of website promotions, email campaigns, SEMand Social Media including Twitter, Facebook and Blogging platforms;› Website Development including customer and business focused strategies for the development ofcompany websites, eCommerce platform and CMS, working with IT teams and stakeholders;› Financial Accountability including management of a £600k budget for online development andMarketing services provision, as well as online revenue generation responsibilities;› Line Management 6 years’ experience managing on and off-shore, creative and technical teams.Qualifications: IDM Diploma in Digital Marketing; UXQB Certified Professional for Usability and User Experience – Foundation Level (CPUX-F); IDM Complete Digital Marketing; CIM Principles of Marketing; HFI Designing for Persuasion, Emotion and Trust; Various NNG User Experience workshops and seminars.CPD: Management Skills; Foundation Managers; Interview Skills; The Practice ofNegotiation; Principles of Project Management; Assertiveness & Influencing.Skills: eCommerce Optimisation; Accessibility, Usability and User Experience Consultancy; Team Management; Stakeholder Engagement; Digital Strategy; User-Centred, Creative and UI Design; Web and Email Marketing; Copy Writing; Hand-coded CSS, HTML (accessible and standards compliant) and image production.
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