John Meier

About John Meier

As a Marketing Director at ODW Logistics, I lead the company’s Go-to-Market strategy—driving brand growth, demand generation, and market expansion for one of the nation’s leading 3PL providers.My focus is on aligning marketing, sales, and product to accelerate revenue and strengthen ODW’s position in supply chain design, warehousing, fulfillment, and transportation. In 2024, our integrated GTM programs delivered $200M+ in qualified leads, fueling pipeline growth and customer acquisition.I’m passionate about building scalable marketing systems—anchored in data, automation, and account-based strategy—that deliver measurable business impact and deepen market relevance.

Experience

1. Director of Marketing

   ODW Logistics

   Aug 2015 — Present · Columbus, OH, US

   ODW Logistics is a leading third-party logistics (3PL) provider specializing in warehousing and distribution, e-commerce fulfillment, and transportation management for middle-market and enterprise organizations.As a senior marketing leader, I direct a high-performing team responsible for executing ODW’s corporate marketing strategy — driving growth, brand visibility, and customer engagement across all channels. Our initiatives generated over $200M in qualified leads, underscoring the impact of a data-driven and strategic marketing approach.Key Areas of Focus:Website Strategy: Lead the design, optimization, and ongoing enhancement of the corporate website, including technical SEO, UX, content strategy, and link-building initiatives.Public Relations: Develop and execute corporate PR programs to strengthen brand reputation and manage both internal and external communications.Account-Based Marketing (ABM): Utilize intent-based technology and data analytics to identify, target, and convert high-value prospects into revenue opportunities.Trade Show Strategy: Plan and execute events and trade shows to elevate brand awareness and foster meaningful engagement.Email Marketing: Oversee campaign strategy, segmentation, A/B testing, and automated workflows to nurture leads and improve conversion.Content & Inbound Marketing: Produce thought leadership assets — including case studies, white papers, and video content — to build brand authority and drive inbound lead generation.Social Media Strategy: Lead B2B engagement through targeted LinkedIn advertising and content-driven social media campaigns.Client Relationship Management: Oversee the account management team to deliver exceptional client experiences through quarterly reviews, relationship initiatives, and feedback programs.CRM Strategy: Optimize HubSpot functionality through automation, segmentation, and workflow design to enhance marketing efficiency and reporting.

Education

• The Ohio State University Fisher College of Business

  Master of Business Administration - MBA, Marketing & Strategy

• The Ohio State University Fisher College of Business

  Bachelor of Business Administration - BBA, Marketing

Skills

• Online Advertising
• Marketing
• Content Marketing
• Sales
• Advertising
• Logistics
• Integrated Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Direct Marketing
• Hubspot
• Marketing Communications Planning
• Third-Party Logistics (3pl)
• Management
• Web Content Writing
• Program Management
• Leadership
• Inbound Marketing
• Marketing Communications
• Strategic Planning
• Brand Development
• Customer Relationship Management (Crm)
• Direct Mail
• Cosmetics Logistics