John Braithwaite
Managing Director @Unloq Limited
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WORK HISTORY
Managing Director @Unloq Limited
Unloq is a tech-driven M&A firm. We help corporate buyers, investors and entrepreneurs grow through disposal or acquisition. We use big data, technology and market knowledge to achieve stronger results for all our clients.For acquirers, this means the most comprehensive approach to acquisition available. We don\'t just look at business currently for sale, we look beyond, approaching target companies \'off market\', opening doors, helping with due diligence and negotiation to navigate a successful sale.For business sellers this means an exit strategy that is customised to meet their specific needs, focused on trade and investor buyers with a thorough reach across networks, whether personal or online. We also identify and reach all the most likely national and international trade buyers to realise the best outcome.
EDUCATION
The University of Edinburgh
2:1
SKILLS
ABOUT JOHN BRAITHWAITE
At Unloq Limited, our team has revolutionized the M&A landscape, leveraging big data and market insights to facilitate strategic acquisitions and disposals. My leadership in corporate finance and growth marketing has been pivotal in crafting bespoke exit strategies for sellers and comprehensive acquisition approaches for buyers. With a deep understanding of digital transformation, I guide our clients through the complexities of due diligence and negotiation, ensuring a seamless and successful sale. Concurrently, as the head of Ergo Digital Ltd, I spearhead digital marketing initiatives that drive measurable growth for SMEs. Our focus on the entire marketing funnel—from traffic generation to sales conversions—empowers clients with advanced, profitable digital marketing techniques. My expertise in growth marketing and digital transformation has enabled businesses to achieve substantial returns on their digital investments, fostering an environment of continuous innovation and expansion.
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