John Robinson

About John Robinson

Strategic enrollment executive with 15+ years of progressive leadership driving sustainable revenue growth, institutional market expansion, and student lifecycle optimization. Proven architect of Pre-College and High School partnership pipelines that strengthen early-college access and generate predictable enrollment outcomes. Experienced enterprise leader overseeing cross-functional divisions including admissions, financial aid, marketing, registrar, and student accounts, aligning recruitment strategy with operational excellence and long-term fiscal sustainabilityDirect admissions staff structure, territory strategy, performance management, and KPI accountability frameworks to drive sustainable enrollment outcomes. Designed and executed a comprehensive High School and Pre-College partnership strategy.Designed and implemented Key Performance Indicators (KPIs), performed ongoing operational analysis to ensure top business performance, utilizing data to deliver updates, insights, and recommendations to various stakeholders.Led consulting engagements with the Canadian Ministry of Education, Uniprep Academy, and Global University Systems, supporting Pre-College recruitment design, international pipeline development, and high school partnership expansion strategies across multiple markets.Designed and implemented High School outreach frameworks that increased qualified inquiry pools by 30–45% and improved application conversion rates by an average of 20% within the first recruitment cycle.Overhauled all operational functions, including business and process mapping, organizational changes, new product roll out, and HR training focused on SOP’s and policy/procedures. Managed and developed team members through regular communication and coaching.Key Skills* Sales Management* Data Analytics* Executive Communication* Project Management* Strategy Implementation* Operations Management* Strategic Planning* Forecast Analysis* Team Development/Leadership* Cross-Functional Collaboration* Marketing & Marketing Analysis* Digital Strategy

Experience

1. Executive Director of Enrollment Management

   Webber International University

   Feb 2024 — Present · Babson Park, FL, US

   As a seasoned higher education professional, I specialize in driving transformative enrollment strategies that deliver measurable results. Currently serving as the Executive Director of Enrollment Management at Webber International University, I lead a dynamic team to achieve sustained enrollment growth, leveraging data analytics, innovative outreach, and collaborative partnerships.Key Accomplishments:Strategic Enrollment Growth: Increased Fall enrollment by 23% year-over-year through targeted strategies and enhanced recruitment initiatives.Technology Innovation: Implemented a new CRM system, streamlining admissions workflows and improving efficiency by 50%.Financial Aid Expertise: Partnered with the financial aid office to develop leveraging strategies, increasing enrollment among underrepresented groups while maintaining net tuition revenue.Diversity Initiatives: Launched targeted recruitment programs, resulting in a 25% increase in diverse student populations.Marketing Leadership: Developed integrated marketing campaigns, boosting website traffic by 25% and engagement on social media platforms by 30%.Developed and institutionalized on-campus Spring and Summer High School recruitment academies, averaging 100+ prospective students per event and converting approximately 25 students per cycle to submitted applications—creating a predictable pre-matriculation enrollment funnel.

Education

• Full Sail University

  Bachelor of Science (BS), Communication and Media Studies

  2017 — 2019

• Full Sail University

  Certificate, Harvard Manage Mentor Leadership Development Program

  2012 — 2013

• Western Governors University

  Master of Science - MSML, Management and Leadership

Skills

• Event Planning
• Start-Ups
• Higher Education
• Marketing
• Sales
• Call Centers
• Social Networking
• Leadership
• Team Management
• Training
• Sales Management
• Project Management
• Time Management
• Admissions
• Recruiting
• Customer Service
• Staff Development
• Social Media
• Public Speaking
• Strategy Execution
• Team Building
• Management