John Luoma
GTM Builder | Full-Cycle Revenue Execution
- Role
- Gtm Advisor at The Resorts Companies, Inc
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About John Luoma
I own outbound, pipeline, and early revenue for early-stage B2B teams.Most teams come to me when the CRM can’t be trusted, dashboards don’t reflect reality, and pipeline reviews turn into guesswork. I fix the foundation first so leadership knows where deals stand and reps know where to focus.I still run outbound myself while coaching reps on execution, so systems and messaging hold up in the real world.Clean systems. Clear ownership. Pipeline that actually means something.
Experience
Gtm Advisor
Mar 2026 — Present · Charlottesville, VA, US
Massanutten Resort is a four-season mountain destination in Virginia’s Shenandoah Valley, offering lodging, golf, skiing, water park attractions, dining, family activities, and group experiences.Supporting strategic partnership development focused on creating private lodging access programs for select financial institutions, auto dealer groups, and regional organizations across the Maryland/DC market.
Education
George Mason University
Business Administration, Management and Operations
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