John Lucchetti

Co-founder @Santa Barbara Records

Santa Barbara, CA, US

Santa Barbara Records | Co-Founder & Strategic AdvisorBuilding Artist Sustainability Through Music, Culture & PlaceI co-founded Santa Barbara Records to create more than a label - we built a platform for artist sustainability and regional cultural impact, rooted on California’s Central Coast.From inception, I led both the business and creative foundation: • Built the executive team and operational infrastructure • Shaped the brand identity and artist positioning • Designed a hybrid label/lifestyle model focused on long-term strategy, not short-term hype • Oversaw creative production: photo, video, content, and digital presenceOur mission was clear: blend artistic integrity with business structure to help creators thrive — on their own terms.Today, I remain a co-owner. I stepped out of day-to-day operations after onboarding a seasoned GM to lead the label into its next phase of growth. santabarbararecords.com