John Lucchetti

Helping Musicians Build Sustainable Creative Businesses in the Age of AI | Strategic Advisor | Music & Creative Business Consultant

Role
Co-founder at Santa Barbara Records
Location
Salt Lake City, UT, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About John Lucchetti

Venture Producer & Operator Most cultural ventures do not fail because the idea is…

Experience

  1. Co-founder

    Santa Barbara Records

    Jan 2021 — Present · Santa Barbara, CA, US

    Santa Barbara Records | Co-Founder & Strategic AdvisorBuilding Artist Sustainability Through Music, Culture & PlaceI co-founded Santa Barbara Records to create more than a label - we built a platform for artist sustainability and regional cultural impact, rooted on California’s Central Coast.From inception, I led both the business and creative foundation: • Built the executive team and operational infrastructure • Shaped the brand identity and artist positioning • Designed a hybrid label/lifestyle model focused on long-term strategy, not short-term hype • Oversaw creative production: photo, video, content, and digital presenceOur mission was clear: blend artistic integrity with business structure to help creators thrive — on their own terms.Today, I remain a co-owner. I stepped out of day-to-day operations after onboarding a seasoned GM to lead the label into its next phase of growth. santabarbararecords.com

Skills

  • Leadership
  • Facebook
  • Real Estate
  • Software Consulting
  • Market Research
  • Negotiation
  • Editing
  • Sales
  • New Media
  • Wordpress
  • Online Marketing
  • Excel
  • Brand Management
  • Content Strategy
  • Marketing Strategy
  • Project Management
  • Hootsuite
  • Video
  • Music
  • Webinar Management
  • Blogging
  • Lead Generation
  • Audio Editing
  • Photoshop
  • SEO
  • Customer Relations
  • Twitter
  • Direct Marketing
  • Linkedin
  • Cold Calling
  • Social Media
  • Product Launch
  • Entrepreneurship
  • Russian
  • New Business Development
  • Digital Media
  • Entertainment
  • Social Networking
  • Social Media Marketing
  • Sem

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John Lucchetti — Co-founder at Santa Barbara Records in Salt Lake City, UT, US | Unifers