John Lucchetti
Helping Musicians Build Sustainable Creative Businesses in the Age of AI | Strategic Advisor | Music & Creative Business Consultant
- Role
- Co-founder at Santa Barbara Records
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About John Lucchetti
Venture Producer & Operator Most cultural ventures do not fail because the idea is…
Experience
Co-founder
Jan 2021 — Present · Santa Barbara, CA, US
Santa Barbara Records | Co-Founder & Strategic AdvisorBuilding Artist Sustainability Through Music, Culture & PlaceI co-founded Santa Barbara Records to create more than a label - we built a platform for artist sustainability and regional cultural impact, rooted on California’s Central Coast.From inception, I led both the business and creative foundation: • Built the executive team and operational infrastructure • Shaped the brand identity and artist positioning • Designed a hybrid label/lifestyle model focused on long-term strategy, not short-term hype • Oversaw creative production: photo, video, content, and digital presenceOur mission was clear: blend artistic integrity with business structure to help creators thrive — on their own terms.Today, I remain a co-owner. I stepped out of day-to-day operations after onboarding a seasoned GM to lead the label into its next phase of growth. santabarbararecords.com
Skills
- Leadership
- Real Estate
- Software Consulting
- Market Research
- Negotiation
- Editing
- Sales
- New Media
- Wordpress
- Online Marketing
- Excel
- Brand Management
- Content Strategy
- Marketing Strategy
- Project Management
- Hootsuite
- Video
- Music
- Webinar Management
- Blogging
- Lead Generation
- Audio Editing
- Photoshop
- SEO
- Customer Relations
- Direct Marketing
- Cold Calling
- Social Media
- Product Launch
- Entrepreneurship
- Russian
- New Business Development
- Digital Media
- Entertainment
- Social Networking
- Social Media Marketing
- Sem
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