John Loftis
We help nonprofits add more donors and B2C companies add more customers through data modeling and digital marketing.
- Role
- Senior Vice President at Excalibur Direct Marketing
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About John Loftis
We help B2B companies increase sales and marketing ROI through the use of multi-channel marketing programs. We help B2C companies add new customers and cross-sell/upsell existing customers by combining data modeling with highly effective one-to-one marketing programs. We help non-profit organizations increase donations through the use of extensive data modeling which reduces the cost of acquisition. We increase giving levels from existing donors by delivering segmented messaging based on donor status as a lybunt or sybunt combined with giving history. Our strategic sourcing division works with larger companies to streamline the process and reduce the cost of managing and fulfilling large print management budgets.
Experience
Senior Vice President
Oct 2018 — Present · Greensboro/Winston-Salem, NC, US
Education
The University of North Carolina at Chapel Hill
Batchelor of Science, Industrial Relations
1971 — 1975
Skills
- Pre-Press
- Sales
- Corporate Gifts
- Catalogs
- SEO
- Strategic Partnerships
- Brochures
- Mobile Marketing
- Labels
- Direct Mail
- Direct Marketing
- Ppc
- Online Marketing
- Print Management
- Advertising
- Digital Marketing
- Multi-Channel Marketing
- Trade Shows
- Interactive Marketing
- Social Marketing
- Sem
- Web Marketing
- Lead Generation
- Small Business
- Account Management
- Variable Data Printing
- Marketing Automation
- Creative Direction
- Fundraising
- B2b Marketing
- Integrated Marketing
- Offset Printing
- Website Development
- Nonprofits
- Marketing Strategy
- Social Media Marketing
- Digital Printing
- Customer Acquisition
- Marketing
- Marketing Management
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