John Challis
Business Development & Marketing Executive | Proven Track Record in Driving Revenue, Margin Growth, and Exceeding Goals | Builder of High-Performing Teams & Talent Developer
- Role
- Vice President of Business Development at Wag! Group Co.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About John Challis
Dynamic Business Development & Digital Marketing Executive | Proven Revenue Growth | Industry ExpertAccomplished, metrics-driven executive with 20+ years of success driving revenue growth, building high-performing teams, and scaling new business lines in digital marketing and affiliate-driven industries. Equally effective operating as a hands-on contributor in lean startups or leading large teams at established enterprises. Known as a pragmatic problem solver who consistently delivers results.Proven Revenue Leadership: Delivered 35% YoY revenue and margin growth for 6 consecutive years at LendingTree. Oversaw teams responsible for 90%+ of company\'s revenue at Frontpoint. Have exceeded every annual target for more than a decade.Business Builder: Launched and scaled new verticals in complex, competitive industries, including Credit Cards, Insurance, Home Services, and Reverse Mortgages. Successfully pivoted strategies in response to market and organizational challenges to surpass goals.Talent Development: Exceptional track record in recruiting, developing, and retaining top-tier talent from entry-level to director. Fewer than three attritions in over a decade—one returned within a year. Built teams known for advancement, mentorship, and long-term success.Industry Authority: 24 years of leadership in a 27-year-old industry. Frequent speaker, moderator, and recognized thought leader at conferences, industry events, and podcasts.Grounded in emotional intelligence and servant leadership principles, I combine high accountability with approachability. My focus is not only on achieving aggressive business goals but also on cultivating resilient, motivated teams that thrive in fast-changing environments.
Experience
Vice President of Business Development
Apr 2024 — Present · Charlotte, CA
Wag! is a leading app for pet parents. We\'re your one-stop shop for pet care, pet health, and training. We\'ve thought of everything, so you don\'t have to. From GPS-tracked walks and customized lockboxes, to set it and forget it booking in the Wag! app, Wag! makes being a Pet Parent easy. I lead business development and partnership marketing efforts across our core services and pet insurance business.
Education
University of Southern California
BA, Political Science, Philosophy
Skills
- Search Engine Optimization (SEO)
- Leadership
- Strategic Partnerships
- Sales Operations
- Mobile Advertising
- Advertising Sales
- Search Advertising
- Hair Extensions
- Search Engine Marketing (Sem)
- Direct Marketing
- Ppc
- Business Development
- Digital Marketing
- Selling
- Start-Ups
- Strategy
- E-Commerce
- Sales Management
- Interactive Marketing
- Management
- SEO
- Web Marketing
- Online Marketing
- Lead Generation
- Customer Acquisition
- Digital Strategy
- Mobile Marketing
- Foosball
- Analytics
- Pay Per Click (Ppc)
- Display Advertising
- Sem
- Multi-Channel Marketing
- Web Analytics
- Online Lead Generation
- Salesforce.com
- Media Buying
- Affiliate Marketing
- Sales
- Online Advertising
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