John L.

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOHN L.

I lead SEO, content, and organic growth strategy at Limitless Digital Group, with a specialist focus on heating, home improvement, and eCommerce performance across the UK and EU.With a BA in Journalism from Lancaster University and over 10 years’ experience in SEO and content marketing, I sit at the intersection of editorial quality, technical performance, and commercial impact. My role spans planning and executing SEO strategies that drive sustainable organic growth, improve conversion performance, and directly contribute to revenue - not just rankings.My work covers-Content and keyword strategy across the full buyer journeyOn-page and technical SEO optimisationScalable internal linking and taxonomy improvementsPerformance analysis using GA4, Search Console, Ahrefs, SEMrush, and TableauTurning editorial content into measurable commercial assetsI’m particularly focused on how AI, LLMs, and automation can enhance SEO workflows, content intelligence, and decision-making - without losing the human insight that makes content resonate and convert.At heart, I’m driven by building content ecosystems that genuinely help users, satisfy search intent, and support long-term brand authority. I enjoy working in collaborative, high-performing teams and continuously evolving strategy in response to changes in search behaviour, technology, and consumer expectations.Always learning. Always testing. Always focused on impact. I love what I do!