John Vecchia
Chief Revenue Officer (CRO) @Equifax Canada
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WORK HISTORY
Chief Revenue Officer (CRO) @Equifax Canada
CA
With over thirty years of experience in business development, sales leadership, and strategic partnerships, I am dedicated to client service, creating innovative credit solutions, and advancing technology and digital commerce. I thrive on collaborating with top companies and executives to create and execute unique customer business strategies.As the Chief Revenue Officer, my focus is on understanding customer challenges and leading a high-performing team of business leaders committed to delivering outstanding customer experiences.Our company, a prominent data company, specializes in providing credit education, fraud detection, commercial and consumer data, analytics solutions, and cutting-edge technology. Equifax is renowned for its robust security measures that empower organizations to make well-informed decisions.Our primary objective is to support our customers through all economic conditions.
EDUCATION
Schulich School of Business - York University
Masters Certificate in Sales Leadership, Sales Leadership
CEJEP Heritage College
Business Administration, Marketing, Accounting
SKILLS
ABOUT JOHN VECCHIA
Chief Revenue Officer (CRO)| SVP of Sales | With over 34 years of leadership in the banking, mortgage,retail lending, auto, public sector, insurance, finance, credit cards, fintech and credit analytics space, I have dedicated my career to transforming how organizations leverage data to drive sustainable growth. Currently serving as Chief Revenue Officer (CRO) and Senior Vice President of Commercial Sales at Equifax Canada, I lead the largest customer sales team focused on go-to-market execution for our most complex enterprise solutions. I also lead our breach business and readiness sales supported businesses across all industries. My focus is on the intersection of AI-driven modeling, real-time data analytics, and customer-centric growth and combating fraud. By moving beyond traditional credit my teams and I empower Canada’s leading businesses and institutions with integrated solutions that solve modern macroeconomic challenges.Strategic Foundation:My approach to executive leadership is built on a strong professional pedigree. Leadership in Global and National Sales Strategy and execution. Building and coaching leading high-performance professional sales teams to navigate rapid technological shifts. Leader in optimizing and aligning new product innovation with market demand in multiple business segments.• Executive Leadership and providing customers with a stable, seasoned team ready to provide guidance through strong and soft economic periods of digital transformation and market volatility.Passionate of customers and providing value, execution, support, business innovations and adaptive to business needs. experienced in translating complex data into actionable commercial value and remain deeply committed to serving our financial communities with a strong dedicated team around me full of drive and creating growth for our Canadian business communities.
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