John Kornegay

About John Kornegay

I build go-to-market strategies that turn complex technology into revenue.For the past 10+ years I\'ve operated at the intersection of digital marketing strategy, product positioning, and performance execution — managing $1.4M+ in annual PPC budget, contributing to $2.7M in agency revenue through targeted SEO strategy, and overseeing marketing programs across 150+ client properties simultaneously.My background is in high-volume, multi-stakeholder marketing environments where ROI is non-negotiable and the narrative has to work at every level of the funnel — from technical buyer to business decision-maker.What I\'m focused on now: B2B technology marketing, Hybrid AI solutions, and go-to-market strategy for enterprise software and services.Through my agency, GetInsideLeads, I consult on AI adoption strategy for growing businesses — designing agentic workflows, prompt engineering frameworks, and AI-powered marketing systems using tools like Claude, n8n, and ActivePieces. I don\'t just market AI products. I build with them.Core strengths:→ Product positioning & messaging architecture→ Go-to-market launch strategy & lifecycle management→ Sales enablement content (battlecards, decks, case studies, web copy)→ Competitive analysis & market differentiation→ B2B demand generation & performance marketing→ AI-powered workflow design & consulting→ Agile project management (Certified Scrum Master)Shaw University alum. Raleigh-based. Long-term builder.Open to connecting with marketing leaders, product managers, and anyone working at the edge of AI, enterprise tech, and brand storytelling.

Experience

1. Marketing Specialist

   Yardi

   Jul 2019 — Present · Raleigh, NC, US

   Leading go-to-market strategy for a 150+ property digital portfolio across SEO, PPC, social media, and reputation management — with a focus on product positioning, messaging architecture, and performance optimization.Key contributions- Drove $2.7M in agency revenue through targeted organic search strategies and repeatable GTM frameworks that improved new-property onboarding speed and campaign consistency- Manage $1.4M+ in annual PPC budget across client portfolio — applying competitive targeting, audience segmentation, and lifecycle bidding to lower cost-per-lead while maintaining volume- Develop data-driven marketing performance reports and competitive analysis, enabling evidence-based strategy adjustments and strengthening client retention- Produce end-to-end sales enablement content — web copy, campaign briefs, positioning guides — translating complex product features into audience-appropriate narratives- Consult directly with property management clients as a trusted B2B marketing partner, designing tailored digital strategies across SEO, PPC, social, and reputation channels

Education

• North Carolina State University

  Master of Arts (MA), Liberal Arts and Sciences/Liberal Studies

  2013 — 2018

• Shaw University

  BS, Computer Information Systems

  2003 — 2008

• Tech Talent South

  Web Development

  2015

Skills

• Adobe Creative Suite
• Customer Service
• Training
• Google Adwords
• Proposal Writing
• Outlook
• Customer Relations
• Facebook Marketing
• Data Analysis
• Program Development
• Photography
• Project Planning
• Leadership Development
• Word
• Process Scheduler
• Nonprofits
• SEO Audits
• System Administration
• Analysis
• Software Documentation
• Nonprofit Organizations
• Editing
• Social Media
• Staff Development
• SEO
• Mentoring
• Digital Marketing
• Inbound Marketing
• Problem Solving
• Microsoft Office Sharepoint Server
• Data Entry
• Event Planning
• Budgets
• Community Outreach
• Coaching
• Blogging
• Research
• Retention Strategies
• Social Media Marketing
• Powerpoint